2015
DOI: 10.6008/spc2179-6858.2015.002.0010
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Responsabilidade social de um grande banco de varejo brasileiro

Abstract: SOCIAL RESPONSIBILITY OF A LARGE BRAZILIAN RETAIL BANK ABSTRACTThis paper presents the position of the Bank of Brazil against the issue of social responsibility. The Social and Sustainability Report is used as a tool of analysis since it was created in order to demonstrate the performance of companies in the social standpoint. The research design appears as descriptive as it has the characteristics of information shown by the financial institution balance sheets Social object of study. For data collection were… Show more

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“…Ao realizar o gerenciamento ambiental, a ciência contábil interage com a administração, em função da eficácia do processo (SANTOS et al, 2001). Segundo Paula (2015) a responsabilidade social e a sustentabilidade, compõem o cenário empresarial e representam uma oportunidade de vantagem competitiva.…”
Section: Introductionunclassified
“…Ao realizar o gerenciamento ambiental, a ciência contábil interage com a administração, em função da eficácia do processo (SANTOS et al, 2001). Segundo Paula (2015) a responsabilidade social e a sustentabilidade, compõem o cenário empresarial e representam uma oportunidade de vantagem competitiva.…”
Section: Introductionunclassified