Response of the German Society of Neuroradiology to the Guideline

Hentschel, Frank; Kummer, Rüdiger von

doi:10.1007/s00062-009-1003-8

Cited by 10 publications

(1 citation statement)

References 15 publications

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“…This includes two major issues, both of which have been subject to ongoing debate among neurologists in general [164-167]; first, how to tackle unexpected pathological findings, that are true for about 1% of the population [168]. Second, issues concerning communicating the findings as completely and truthfully as possible to the public audience [169].…”

Section: Discussionmentioning

confidence: 99%

Neuromarketing and consumer neuroscience: contributions to neurology

et al. 2013

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Background‘Neuromarketing’ is a term that has often been used in the media in recent years. These public discussions have generally centered around potential ethical aspects and the public fear of negative consequences for society in general, and consumers in particular. However, positive contributions to the scientific discourse from developing a biological model that tries to explain context-situated human behavior such as consumption have often been neglected. We argue for a differentiated terminology, naming commercial applications of neuroscientific methods ‘neuromarketing’ and scientific ones ‘consumer neuroscience’. While marketing scholars have eagerly integrated neuroscientific evidence into their theoretical framework, neurology has only recently started to draw its attention to the results of consumer neuroscience.DiscussionIn this paper we address key research topics of consumer neuroscience that we think are of interest for neurologists; namely the reward system, trust and ethical issues. We argue that there are overlapping research topics in neurology and consumer neuroscience where both sides can profit from collaboration. Further, neurologists joining the public discussion of ethical issues surrounding neuromarketing and consumer neuroscience could contribute standards and experience gained in clinical research.SummaryWe identify the following areas where consumer neuroscience could contribute to the field of neurology:First, studies using game paradigms could help to gain further insights into the underlying pathophysiology of pathological gambling in Parkinson’s disease, frontotemporal dementia, epilepsy, and Huntington’s disease.Second, we identify compulsive buying as a common interest in neurology and consumer neuroscience. Paradigms commonly used in consumer neuroscience could be applied to patients suffering from Parkinson’s disease and frontotemporal dementia to advance knowledge of this important behavioral symptom.Third, trust research in the medical context lacks empirical behavioral and neuroscientific evidence. Neurologists entering this field of research could profit from the extensive knowledge of the biological foundation of trust that scientists in economically-orientated neurosciences have gained.Fourth, neurologists could contribute significantly to the ethical debate about invasive methods in neuromarketing and consumer neuroscience. Further, neurologists should investigate biological and behavioral reactions of neurological patients to marketing and advertising measures, as they could show special consumer vulnerability and be subject to target marketing.

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Section: Discussionmentioning

confidence: 99%

Neuromarketing and consumer neuroscience: contributions to neurology

et al. 2013

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The Duty to Look for Incidental Findings in Imaging Research

Koplin

Turner

Savulescu

2020

Ethics & Human Research

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Imaging research regularly yields incidental findings that may have personal medical or reproductive decision‐making significance to study participants. It is widely assumed that researchers have a moral obligation to disclose at least some kinds of incidental findings to research participants. However, it is also a widely held view that researchers do not have a moral obligation to actively look for abnormalities irrelevant to the aims of their study. This paper challenges that assumption.

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The Ethics of Incidental Findings in Population-Based MRI Research

Hoffmann

Schmücker

2014

Whole-Body MRI Screening

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Response of the German Society of Neuroradiology to the Guideline

Cited by 10 publications

References 15 publications

Neuromarketing and consumer neuroscience: contributions to neurology

Neuromarketing and consumer neuroscience: contributions to neurology

The Duty to Look for Incidental Findings in Imaging Research

The Ethics of Incidental Findings in Population-Based MRI Research

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