Society demands that businesses, including micro, small and medium enterprises, act responsibly towards their stakeholders and operating environments. Size and nationality contexts determine how businesses understand and approach their social responsibilities. Specific to size, evidence from the academic literature shows that small businesses understand the idea of social responsibility (SR) differently from large businesses. Small businesses may engage in SR without knowing it or without referring to their actions as SR (Hsu & Cheng, 2012). In other words, they may act responsibly towards their stakeholders and/or operating environments without labelling