Responsible patterns of production and consumption: The race for the achievement of SDGs in emerging markets

Gómez-Trujillo, Ana María; Veléz-Ocampo, Juan; Castrillón-Orrego, Sergio A.; Alvarez-Vanegas, Alejandro; Manotas, Eva Cristina

doi:10.17230/ad-minister.38.4

Cited by 6 publications

(5 citation statements)

References 54 publications

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“…The findings align with stakeholder theory's explanation that building relationships and creating value for all the stakeholders is the business' primary role (Phillips et al, 2005;Parmar et al, 2010;Fernando & Lawrence, 2014). MNEs use sustainability actions in emerging markets as a mechanism to obtain legitimacy (Gomez-Trujillo et al, 2021). The roles of and interactions among different stakeholders and business facilitate the implementation of the SDGs (Mohieldin and Shehata, 2021).…”

Section: Discussionmentioning

confidence: 99%

“…Sustainability actions in emerging market MNEs are used as a mechanism to obtain legitimacy when these companies operate in foreign markets (Gomez-Trujillo et al, 2021). The authors explain that it is also an opportunity to create more sustainable production models by reporting corporate metrics (most often direct and indirect greenhouse gas emissions) to measure their impact on specific SDGs.…”

Section: Theorymentioning

confidence: 99%

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Strategic Opportunities Aspect of CSR for Improving Location Advantages in Developed and Emerging Markets

ILIEVA

2022

AD-minister

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This case study examines how a Japanese company uses CSR and ESG activities to incorporate a new global expansion strategy and strengthen its stakeholders’ relations in different locations around the world. The author uses a case study method with a single setting, and multiple units of analysis and pattern matching among 39 regions and countries, divided into home and host countries. The host countries are additionally divided into ‘developed’, ‘emerging’, and ‘least developed’. This study contributes to the extant literature by showing that both developed and emerging markets create strategic assets for the company. It also proved MNE’s stakeholders in emerging and developed markets determined the CSR practices because many developed countries need CSR activities to support vulnerable groups within their societies. This study explores the under-researched area of MNEs’ CSR activities regarding poverty and development in least-developed countries.

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Section: Discussionmentioning

confidence: 99%

Section: Theorymentioning

confidence: 99%

Strategic Opportunities Aspect of CSR for Improving Location Advantages in Developed and Emerging Markets

ILIEVA

2022

AD-minister

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“…Según un estudio realizado por Barrio-Fraile y Enrique-Jiménez (2021), el cumplimiento de los ODS es uno de los retos clave que debe afrontar el gestor de la RSC en las empresas. En el mundo académico, son diversos los autores que abordan esta relación inherente entre la RSC y los ODS desde diferentes enfoques, ya sea desde una perspectiva de género (Lucchese et al, 2022), centrándose en el bienestar de los empleados (Gorgenyi-Hegyes et al, 2021), desde un enfoque medioambiental (Gómez-Trujillo et al, 2021;Naidoo y Gasparatos, 2018;Saha et al, 2021), desde una perspectiva jurídica y/o financiera (Gutiérrez et al, 2022;Matytsin et al, 2022), o tomando los ODS como base de medición de la actuación socialmente responsable de la empresa (Lee y Hess, 2022;Ramón-Llorens et al, 2021;Whittingham et al, 2022). Y es que los ODS son una fuente de inspiración para explorar nuevos modelos empresariales (Lu et al 2019).…”

Section: Rsc Y Odsunclassified

Uso del podcast corporativo como herramienta de comunicación de los ODS en el sector bancario español

Fraile

Veloso

Payet

et al. 2023

RLCS

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Introducción: La RSC se erige como el mecanismo a través del cual las organizaciones integran los ODS en sus estrategias corporativas. Por otra parte, la comunicación de las iniciativas de responsabilidad y compromiso con la ciudadanía representan un factor importante en la consecución de la legitimidad social de la empresa. Además, las herramientas de comunicación digital, entre las que se encuentra el podcast corporativo, se presentan como potentes aliadas para difundir un mensaje de marca corporativa alineada con la sostenibilidad, el compromiso y la responsabilidad social. Por todo ello, el objetivo principal de este artículo es analizar el uso que hace el sector bancario del podcast corporativo como herramienta para comunicar contenido relacionado con los ODS. Metodología: Se ha realizado un análisis de contenido de los titulares y textos explicativos de las entregas de podcast emitidas por las entidades financieras de mayor envergadura en España durante el año 2022. Resultados: El 36,1% de los podcasts analizados aborda los ODS, concretamente se ha obtenido una representación de 12 de los 17 ODS marcados por las Naciones Unidas. Discusión: Los resultados muestran un uso significativo del podcast corporativo como herramienta de comunicación de los ODS, lo cual va en línea con la creciente apuesta de las empresas por una comunicación más comprometida vinculada a la RSC. Conclusiones: Esta investigación supone un paso más en el conocimiento del uso que hacen las organizaciones de las posibilidades comunicativas que proporcionan las plataformas digitales, en concreto el podcast, para comunicar temas relacionados con la RSC.

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“…The growing importance of emerging market multinational enterprises (EMNEs) since the end of the 20th century has increasingly garnered attention from scholars, given their distinct dynamics and behaviors compared to multinational enterprises (MNEs) from developed countries. Corporate social sustainability (CSR) and sustainability practices among EMNEs have gained recent relevance in the International Business literature focusing on these types of firms (Doh et al , 2021; Gomez-Trujillo et al , 2021b; Gonzalez-Perez et al , 2020; Høgevold et al , 2014; Narula, 2019; Tashman et al , 2019; Svensson et al , 2016). CSR is viewed as a means for companies to enhance shareholder profitability by seeking political legitimacy, brand differentiation and a positive image and reputation.…”

Section: Introductionmentioning

confidence: 99%

Sustainable strategy as a lever for corporate legitimacy and long-term competitive advantage: an examination of an emerging market multinational

Gomez-Trujillo,

Gonzalez-Perez,

Baena-Rojas

2023

EBR

Self Cite

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Purpose The purpose of this paper is to examine the process of integrating sustainability into the corporate strategy of an emerging market multinational enterprises (EMNE) to achieve and maintain corporate legitimacy over time. The research explores how deploying a corporate sustainability strategy enhances the company’s long-term competitive relevance by creating and maintaining corporate legitimacy and transferring practices based on sustainable development goals within the organization. Design/methodology/approach The study adopts a qualitative single-case design, focusing on a corporate energy services company (Interconexión Eléctrica S.A.) operating in volatile, uncertain and turbulent environments. Findings The findings indicate that integrating sustainability into the corporate strategy enables subsidiaries to effectively meet global requirements, considering internal and external pressures. This integration also fosters the development of unique capabilities and the internalization of standards, addressing liabilities in foreign markets, thus providing a competitive advantage and safeguarding corporate legitimacy among stakeholders. Originality/value This research contributes to the international business literature by providing insights into strategy development and implementation in EMNEs. Specifically, it demonstrates how a Latin American emerging multinational enterprise (multilatina) adopts new sustainability strategies to enhance its business competitiveness. The study also offers guidance for emerging market companies on developing sustainability strategies and transferring them to subsidiaries operating in complex institutional environments. Furthermore, the research provides a rationale for governments and civil society organizations on why firms are committed to sustainability, highlighting its positive impact on firm’s competitiveness and survival in international markets.

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Responsible patterns of production and consumption: The race for the achievement of SDGs in emerging markets

Cited by 6 publications

References 54 publications

Strategic Opportunities Aspect of CSR for Improving Location Advantages in Developed and Emerging Markets

Strategic Opportunities Aspect of CSR for Improving Location Advantages in Developed and Emerging Markets

Uso del podcast corporativo como herramienta de comunicación de los ODS en el sector bancario español

Sustainable strategy as a lever for corporate legitimacy and long-term competitive advantage: an examination of an emerging market multinational

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