“…Previous works on sustainable tourist behaviour have investigated several factors related to social sustainability, including understandings; attitudes (Scarpato et al, 2014;Adongo et al, 2018); ethics (Lee et al, 2017;Tolkach et al, 2017); perceptions toward responsibility (Gao et al, 2017); assessments of the roles of codes (Cole, 2007;Haller, 2017); social media (Hussain et al, 2019); tour guides (Alazaizeh et al, 2019) and persuasive communication (Hardeman et al, Font & Nawijn, 2017); place emotions (Zhang & Wang, 2019); and social engagement (Diallo et al, 2015) and its effects on sustainable behaviours; and comparison studies in terms of different scenarios (Ganglmair-Wooliscroft & Wooliscroft, 2017;Slocum & Curtis, 2016) and cultures (Litvin et al, 2004). Some studies have proposed dimensions and indicators for investigating behaviour from a social sustainability perspective (Dalton et al, 2008;Diallo et al, 2015;Ganglmair-Wooliscroft & Wooliscroft, 2016, 2017Lee et al, 2017;Loda & Macri, 2017;Alazaizeh et al, 2019). For instance, Gong et al (2019) proposed a framework that categorised responsible tourism behaviour into three dimensions (environmental, socio-cultural and economic), whereby the social sustainability dimension is divided into four socio-cultural themes, namely, culture/customs, human rights, law and safety.…”