Restaurants as friends of the family: functions of restaurant visits in everyday life

Abstract

A restaurant's function to families was explored by passive observations of adults and children at convenience restaurants in Sweden. Two burger restaurants and two department store restaurants were visited during 12 months, with 399 people being observed. The restaurants appeared to have different functions to family members. A restaurant's level of convenience should therefore be seen as an entity of several aspects of the visit, such as the menu, the restaurant room and atmosphere. Family members’ use of restaurants facilitates everyday situations with children. Thus, the people observed were creating aspects of convenience by themselves, with the restaurants being like home. The restaurant's overall function to families can therefore be interpreted from the patterns of familiarity and friendliness that emerged.

The relationship of service quality dimensions of restaurant enterprises with satisfaction, behavioural intention, eWOM, and the moderating effect of atmosphere

“…This has increased the need for restaurants (Scanlon, 1992). Moreover, outside eating activities are undertaken as a different experience than a basic requirement (Johns & Kivela, 2001;Gustafsson et al, 2006;Pettersson & Fjellström, 2007). Therefore, restaurants should always strive to make the experiences of individuals extraordinary.…”

A rolling stone gathers no moss: the effect of customers' perceived business model innovativeness on customer value co‐creation behavior and customer satisfaction in the service sector

“…This is because customer excitement is a function of a surprisingly favorable consumption experience, arousal, and positive affect (Oliver et al, 1997). As restaurant visits are routine activities for many people (Froehlich et al, 2006;Pettersson and Fjellstr€ om, 2007), novelties in restaurant business models may break these routines and create additional unexpected benefits for customers.…”

Shopping Motivations of Generation Z Customers for Different Retailer Types and Shopping Companion

“…show that Generation Z customers are influenced by aesthetic elements of the stores more when they visit shopping mall restaurants, cafes, luxury fashion retailers and luxury restaurants in comparison to fashion retailers. In the literature, the effect of aesthetic benefits on consumers' restaurant preferences are largely mentioned (Jensen & Hansen, 2007;Pettersson & Fjellström, 2007). Therefore, the managers of these stores are recommended to emphasize on aesthetics elements of store design such as decoration, attractive product displays, music, scent etc.…”