2020
DOI: 10.18089/tms.2020.160303
|View full text |Cite
|
Sign up to set email alerts
|

The relationship of service quality dimensions of restaurant enterprises with satisfaction, behavioural intention, eWOM, and the moderating effect of atmosphere

Abstract: The aim of this research is to test the relationship between the service quality of restaurants and electronic word-of-mouth (eWOM) communication, satisfaction, and behavioural intention and to analyse the moderating effect of the restaurant atmosphere in the relationship between service quality and eWOM. The population of the research consists of local tourists who come to the restaurants located in the city centre of Diyarbakır. Questionnaires were used to obtain the data of the research. The data were analy… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
2
1
1
1

Citation Types

5
32
0
4

Year Published

2020
2020
2024
2024

Publication Types

Select...
9
1

Relationship

0
10

Authors

Journals

citations
Cited by 32 publications
(41 citation statements)
references
References 55 publications
5
32
0
4
Order By: Relevance
“…On the other hand, online consumer reviews (e-Wom) include experiences, evaluations and opinions on products of previous consumers, which all play a fundamental role in the behavioral intention [40], in line with academic literature [41][42][43][44][45]. The e-Wom plays a fundamental role in all emerging technologies [46] such as cryptocurrencies, so we will establish the H1b hypothesis: Hypothesis 1a (H1a).…”
Section: E-wommentioning
confidence: 58%
“…On the other hand, online consumer reviews (e-Wom) include experiences, evaluations and opinions on products of previous consumers, which all play a fundamental role in the behavioral intention [40], in line with academic literature [41][42][43][44][45]. The e-Wom plays a fundamental role in all emerging technologies [46] such as cryptocurrencies, so we will establish the H1b hypothesis: Hypothesis 1a (H1a).…”
Section: E-wommentioning
confidence: 58%
“…However, the opposite also applies, as disappointing local food experiences greatly reduce satisfaction and lower revisit intention (Kim et al , 2020). Such disappointing experiences may be caused by non-related food factors, such as poor service quality, insufficient facilities (Kim et al , 2020) or inappropriate ambience, smell, comfort and lighting in a restaurant (Uslu, 2020).…”
Section: Literature Reviewmentioning
confidence: 99%
“…The findings indicated that overall satisfaction positively influences storytelling intentions. Although, the positive impact on satisfaction on storytelling intention has not been investigated in the context of the restaurant business, the effect of satisfaction on WoM/e-WoM intentions has been examined by some previous studies (Jalilvand et al, 2017;Jeong & Jang, 2011;Uslu, 2020;Yang, 2017). Jalilvand et al (2017) revealed a positive relationship between customer satisfaction and WoM intentions.…”
Section: Satisfactionmentioning
confidence: 99%