Resultados del proyecto: “Las ferias del libro como espacios de negociación cultural y económica” (2017-2020)

The internationalization of Georgian literature: Georgia as the guest of honour at the 2018 Frankfurt Book Fair

“…At the fair, uniqueness was discursively balanced with openness (especially towards Europe), as Jobava recognized: "what we find in Georgian literature today" is "an original and unique synthesis of largely European values and national traditions" (2018). This calls to mind the similar guest-of-honourship experiences of other so-called peripheral literatures, like Mexico's and Catalonia's (Anastasio 2019 andGonzález 2019), whose cultures were presented as simultaneously singular yet universal, a branding strategy portraying cultures as distinct while aiming at regional and global dialogue and recognition. In section 2, I will show how Georgia's selection of authors also mirrored this scheme.…”