Retail Channel Structure Impact on Strategic Engineering Product Design

Williams, Nathan; Kannan, P.K.; Azarm, Shapour

doi:10.1287/mnsc.1110.1326

Cited by 34 publications

(19 citation statements)

References 30 publications

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“…, Villas‐Boas , and Williams et al. ). We extend this line of research by providing the first formal analysis to examine how a manufacturer can strategically use product design to influence a dual‐channel retailer's channel outlet designation decisions.…”

Section: Introductionmentioning

confidence: 98%

New Product Design under Channel Acceptance: Brick‐and‐Mortar, Online‐Exclusive, or Brick‐and‐Click

Luo

Sun

2016

Production and Operations Management

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In recent years, an increasing number of brick‐and‐mortar retailers have entered into the new brick‐and‐click era. Within this context, when a manufacturer presents a new product offering to a retailer, the ultimate decision is often made by the retailer regarding (1) whether to carry the new product, and (2) the channel outlet the product will be carried in (i.e., in‐store only, online‐exclusive, or brick‐and‐click). In response to this trend, we examine how a manufacturer may use product design to influence a dual‐channel retailer's outlet designation decision. This is the first study to investigate a manufacturer's optimal product design strategy when a brick‐and‐mortar retailer expands online. We demonstrate that, to induce the retailer to carry a new product both offline and online, it may not always be optimal for the manufacturer to enhance product quality (compared with when the retailer only operates offline). With the online store addition, the retailer may also be incentivized to adjust his participation criterion to a level less than what is determined by his outside option.

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Section: Introductionmentioning

confidence: 98%

New Product Design under Channel Acceptance: Brick‐and‐Mortar, Online‐Exclusive, or Brick‐and‐Click

Luo

Sun

2016

Production and Operations Management

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“…Kwong et al (2011a) proposed a methodology of integrating marketing with engineering for defining design specifications of new products using factor analysis, Kano model, and genetic algorithm (GA). Williams et al (2011) proposed a strategic framework, which involves marketing, strategic design and engineering design to understand how different retail channel structures impact the engineering design of the new product and to determine the optimal design under different channel structure conditions. All the above studies only address the integration issue for a single product design.…”

Section: Integrated Marketing and Engineering For Product Designmentioning

confidence: 99%

AI-based methodology of integrating affective design, engineering, and marketing for defining design specifications of new products

Kwong

Jiang

Luo

2016

Engineering Applications of Artificial Intelligence

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“…It is argued that cost is only one aspect of consideration for such prioritization. It is also important to understand the role the component or component system plays in determining market demand (e.g., Wang et al 2011;Williams et al 2011). This can be performed in two complementary ways.…”

Section: Design For Supply Chain and Interoperability Considerationsmentioning

confidence: 99%

Proceedings of the Measurement Science for Sustainable Construction and Manufacturing Workshop Volume I. Position Papers and Findings

Ayyub¹,

Galloway²,

Wright³

2015

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ForewordAn environmentally conscious public is increasingly demanding products that are more sustainable. Manufacturers are seeking to meet the expectations of consumers and the demands of regulators while becoming more environmentally responsible. For consumers, regulators, and manufacturers alike, this requires that credible processes be implemented to accurately measure the environmental impacts of products. As a result, sustainability considerations can drive new materials and technologies for sustainable products, process innovation for sustainable manufacturing, and innovation and creativity in supply and value chain operations. Therefore, progress toward greater sustainability in the built environment and the manufacturing sector is a necessary step to better enable resource efficiency in our nation.The National Institute of Standards and Technology (NIST) develops unbiased, state-of-the-art measurement science that advances the nation's technology infrastructure and is needed by industry to continually improve products and services. The mission of NIST's Engineering Laboratory is to promote U.S. innovation and industrial competitiveness in areas of critical national priority by anticipating and meeting the measurement science and standards needs for technology-intensive manufacturing, construction, and cyber-physical systems in ways that enhance economic prosperity and improve the quality of life. Sustainability is a recognized critical national priority-one that requires meaningful and rigorous measurement science for establishing suitable performance metrics.To address this need, NIST launched an effort to develop, organize, and convene an invitational workshop on sustainability to promote the adoption and use of sustainable construction and manufacturing and guide NIST in developing a portfolio of programs that are focused on providing the enabling measurement science to key industry stakeholders. The University of Maryland in collaboration with the American Society of Civil Engineers, the American Society of Mechanical Engineers, the American Institute of Chemical Engineers, and the American Society of Heating, Refrigerating and Air-Conditioning Engineers undertook and performed that effort. The workshop was organized around four cross-cutting themes: (1) measurement science; (2) systems; (3) planning, design, and supply chains; and (4) economic, environmental, and social aspects. Plenary session presentations were commissioned covering each of the four cross-cutting themes. The plenary session presentations set the stage for focused breakout sessions organized around the four cross-cutting themes. Workshop participants were assigned to the breakout sessions in a manner that facilitated discussions among the key stakeholder groups represented at the workshop. The breakout sessions were co-facilitated by each theme's plenary speakers, which provided a firm base from which to develop a snapshot of the current state-of-the-art in that topic area, as well as identify gaps and research opportunities. Chan...

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Retail Channel Structure Impact on Strategic Engineering Product Design

Cited by 34 publications

References 30 publications

New Product Design under Channel Acceptance: Brick‐and‐Mortar, Online‐Exclusive, or Brick‐and‐Click

New Product Design under Channel Acceptance: Brick‐and‐Mortar, Online‐Exclusive, or Brick‐and‐Click

AI-based methodology of integrating affective design, engineering, and marketing for defining design specifications of new products

Proceedings of the Measurement Science for Sustainable Construction and Manufacturing Workshop Volume I. Position Papers and Findings

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