Retail coffee business analysis and industry development research based on Starbucks business model

Abstract

As retailing is the customer-based business and easy to observe, standing in this area will be a good view to see the wisdom of business management to change the world. After choosing retail coffee industry as topic, by which Starbucks represented, we will have two major contents to see the knowledge and the insight of business management and industry development research based on Starbucks business model. They are project selection and analysis of Starbucks involving industry development. The Starbucks business model analysis involves product management, customer relationship management, culture and brand management, and ethical marketing and corporate social responsibility. There are still some risks imbedded in the business model. Risks should be estimated and evaluated in advance, whilst project managers need to follow risk mitigation strategies.

Grinding Uncertainty: Business Model Innovation as a Strategy for Coffee Sector SMEs

“…Approximately one-third of studies analyze popular business models of large companies like Nestle (Nescafe, Nespresso), Starbucks, or Illy [15,[34][35][36][37][38], highlighting the lack of BMI research on coffee SMEs [39]. Three of the studies focus on smallholders proposing the inclusive business model involving the entire stakeholders as market actors as the way forward [40,41], whereas others promote the Relationship Coffee Model (RCM), where coffee quality is at the core of the relationship between growers and global buyers [42].…”

Research on the Current Situation and Development of Chinas Coffee Market

“…The authors found that Starbucks is a successful project because of its outstanding financial performance and operational output. However,due to Starbucks' higher prices, there are also some risks in its business [1]. Chen and Liang studied the current situation of Starbucks' supply chain through case analysis, summarize and comment on relevant articles, and 3A(Agility, Alignment, Adaptation),3S(Substitution effect, Scale effect, Structural effect)model.…”