Retail digitalization: Implications for physical stores

Hagberg, Johan; Jönsson, Anna; Egels‐Zandén, Niklas

doi:10.1016/j.jretconser.2017.08.005

Cited by 77 publications

(72 citation statements)

References 30 publications

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“…Consistent with previous reports (e.g. Hagberg et al, 2017), our study confirms visible changes to retail formats that combine physical and digital aspects to address customer needs (see Figure 3). These changes, reflected through BMI activities, create value for customers while enabling retailers to appropriate value.…”

Section: Discussionsupporting

confidence: 92%

Transitions towards omni-channel retailing strategies: a business model perspective

Jocevski

Arvidsson

Miragliotta

et al. 2019

IJRDM

135

107

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Purpose-Digitalization has been identified as a driving force behind retail sector transformation. The purpose here is to provide a deeper understanding of how omni-channel strategies link to the digitalization phenomenon. The study is explorative in nature and aims to expand existing knowledge by using a business model (BM) perspective. Design/methodology/approach-The study uses a qualitative approach. Data collection involved a questionnaire answered by 13 firms from three retail segments (i.e. fashion, consumer electronics, and bookstores and media) and a group discussion with senior managers. The data were complemented with information from websites, applications and available online reports. Findings-The findings present empirical insights about different strategic and BM approaches to omni-channel retailing and highlight examples of pioneering retailers from the Italian market. The proposed framework consolidates earlier studies and puts forward three dimensions for a successful transition to omni-channel retailing BMs: (i) a seamless customer experience, (ii) an integrated analytics system, and (iii) an effective supply chain and logistics. Practical implications-Managers can employ an overview of mobile commerce usage to manage the process of integrating channels, within their BMs, alongside the customer journey. Particular attention should be paid to development and the use of data analytics tools as one of the dimensions with a significant impact on omni-channel management. Originality/value-First, this paper applies a BM perspective as a novel approach for analysing a transition to omni-channel retailing. Second, it is based on empirical analysis of three retail segments, which provide new insights into omni-channel strategies in the retailing literature.

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Section: Discussionsupporting

confidence: 92%

Transitions towards omni-channel retailing strategies: a business model perspective

Jocevski

Arvidsson

Miragliotta

et al. 2019

IJRDM

135

107

View full text Add to dashboard Cite

show abstract

“…This research would be a welcome addition to that which has already focused on the impact of digitalization on physical store space to rather consider the broader societal role that physical stores continue to play globally in the decades to come (e.g. Hagberg, Jonsson, and Egels-Zandén 2017).…”

Section: Discussionmentioning

confidence: 99%

From the store to omnichannel retail: looking back over three decades of research

Hänninen

Kwan

Mitronen

2020

The International Review of Retail, Distribution and Consumer R

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The retail sector has gone through major changes over the past three decades. These changes have been made possible by advances in information and communications technology that have enabled new business models, communication tools, technologies, and supply-chain practices to emerge and shape the behavior of actors across the retail value chain. For example, from its initial incarnation as only a separate, albeit small, channel in the retail and marketing mix, e-commerce is now a critical part of a firm's multi-and omnichannel strategy. In this paper, we synthesize current knowledge drawn from academic retail literature and discuss potential directions for future research. This study contributes to research by developing five research propositions, based on our literature review, to guide researchers to better grasp the technological and digital developments across the retail sector over the next decade or so.

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“…A megjelenő új üzleti modellek előnye a digitalizáció megfelelő használatában és kombinálásában rejlik a kereskedelmi vállalatok számára, amely által a technológia versenyelőnyként jelenik meg az értékteremtésben (Hänninen, Smedlund, & Mitronen, 2017). Ennek hatására sok nagy kereskedelmi lánc egyre több digitális eszközt használ a folyamataik során a fizikai üzleteiben is (Hagberg, Jonsson, & Egels-Zandén, 2017), megtámogatva olyan technológiákkal, mint a mesterséges intelligencia vagy a robotika, ezáltal versenyképesebbé válva. Ez alacsonyabb foglalkoztatási költségeket, de alacsonyabb nyereséget is jelent rövid távon a jelenlegi magas költségek miatt.…”

Section: Szakirodalmi áTtekintésunclassified

Digitalizációs projektek a magyar kiskereskedelmi szektorban. Két meghatározó szegmens összehasonlítása empirikus példákon keresztül

Matyusz

Pistrui

2020

Veztud

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Retail digitalization: Implications for physical stores

Cited by 77 publications

References 30 publications

Transitions towards omni-channel retailing strategies: a business model perspective

Transitions towards omni-channel retailing strategies: a business model perspective

From the store to omnichannel retail: looking back over three decades of research

Digitalizációs projektek a magyar kiskereskedelmi szektorban. Két meghatározó szegmens összehasonlítása empirikus példákon keresztül

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