“…The value of accurate footfall measures in site selection process is well known (Brown, 1993;Wood & Browne, 2007) since they can offer a basis for predicting store revenues and performance (Waddington et al, 2019). Beyond where to locate a store, developing an understanding of the activity-patterns in an area allows retailers to make informed decisions around optimal trading times (Parker et al, 2017), efficient staffing schedules (Begley et al, 2018;Chapados et al, 2014;Chuang et al, 2016) and can uncover early warning of changes that can negatively impact trading success (Wehrle, 2017). Beyond the specifics of individual retailers, such measures can provide the basis for intelligence-led planning decisions that seek to mediate the impacts of online retail on physical retail spaces and, in the UK context at least, inform the significant government incentives for traditional retailing environments to diversify into other areas (Ministry of Housing Communities & Local Government, 2019).…”