News values guide news content producers in deciding what should become news content. Dating from the days of oral communication, the mass and social media have established similar values, but these values are not applied in the same way by both media. The Internet has changed how mass and social media users communicate with one another, creating a network of information. Social media, once thought of as secondary distributors of mass media content, are now seen as independent producers of information that is of interest to their users and those users' routine practices.