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Bokmelding Danmark går foran-igjen Klaus Bruhn Jensen (red.

The present article discusses the importance of the early years of mass communications in order to understand the shaping of them – the power of creating mass media for whole nations. It begins with references to scholars studying large nations and asks whether their results can be generalized to smaller countries. Therefore, it uses Norway as a case study. To what degree were Norway’s four major mass media – press, film, radio and television – formed institutionally in their early years? And if they were formed in this way, how long did the consequences of such a formation last? These questions have been neglected topics in research, so in order to answer them we also need to rethink the connections between the different media.

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The aim of this article is to study the origin of the journalism education in Norway, and especially the role of the lecturer Carl Just . He became the first teacher in the subject when the Academy of Journalism opened at the University of Oslo in 1951. Based on a detailed study of Carl Just's textbooks in journalism, the author reconstructs the norms he taught his young students and what kind of ideal he wanted in the press. The importance of this lies in the fact that he, during the years until 1965, educated 212 young journalists for future work in newspapers and broadcasting. In addition he instructed a lot of interested students in a correspondence course for the journalistic profession. Thus, Carl Just became the pioneer of journalistic education in Norway, the teacher of many wellknown journalists in the following decades.