Rethinking Mass Tourism

Vainikka, Vilhelmiina

doi:10.1177/1468797613498163

Cited by 65 publications

(34 citation statements)

References 88 publications

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“…The study further indicates that the idea of "mass tourists" is not only imprecise but acts also as an unjustified derogatory term (cf. Vainikka, 2013).…”

Section: Discussionmentioning

confidence: 95%

“…However, although it is claimed that there is no longer a hierarchy of ranked styles within tourism (Graburn, 1983), the commonly unexplained and ambiguous idea of "mass tourists" has persisted (e.g. Vainikka, 2013). For instance, holidaymakers who have bought only air travel and found hotel accommodation on their own may feel superior when they disdainfully see tour groups pass by in buses (Culler, 1988).…”

Section: Literature Reviewmentioning

confidence: 93%

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Sun, sea, sociability, and sightseeing: Mediterranean summer holidaymaking revisited

Jacobsen

Skogheim²,

Dann

2014

Anatolia

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Popular summer holidaymaking in the mainstream and much-visited destination of Mallorca is segmented and versatile in terms of tourist motivations. This study demonstrates unanimous touristic interest in pleasant weather conditions and a majority emphasis on sociability, relaxation, and beach life, along with cultural sightseeing and landscape experience motivations. Moreover, the findings indicate quite stable motivations in this holidaymaking context. There are very few motivational differences between Mallorca visitors using package tours or charter flights and their fellow tourists going by scheduled flights. The questionnaire-based survey results thus challenge conventional wisdom about Mediterranean seaside package tours as undifferentiated "sun and sand mass tourism" for "ordinary people" lacking individuality. Although air travel and package tours may still be standardized, the tourists themselves do not become homogenous simply by the mere utilization of such products.

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“…The study further indicates that the idea of "mass tourists" is not only imprecise but acts also as an unjustified derogatory term (cf. Vainikka, 2013).…”

Section: Discussionmentioning

confidence: 95%

Section: Literature Reviewmentioning

confidence: 93%

Sun, sea, sociability, and sightseeing: Mediterranean summer holidaymaking revisited

Jacobsen

Skogheim²,

Dann

2014

Anatolia

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“…Mass tourism commodifies tourist experiences and is characterised by a handful of producers which are often multinational corporations that dominate world markets, such as franchised restaurant outlets (Torres, 2002;Shaw, Williams, 2004;Janson, 2008). The great increase in visitor numbers to nature-based tourism destinations makes mass tourism inevitable so; creating more standardised and rigidly packaged tourist experiences (Saarinen, 2013;Vainikka, 2013). Concerning the management of large numbers of tourists to protected areas Saarinen (2013: 6) argues that 'the tourism industry has become a significant user, stakeholder and element of change in wilderness environments. '…”

Section: Commodification Of Tourism Products and Services In Nationalmentioning

confidence: 99%

Catering for large numbers of tourists: the McDonaldization of casual dining in Kruger National Park

Ferreira

Zyl

2016

Bulletin of Geography. Socio-Economic Series

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Abstract. Since 2002 Kruger National Park (KNP) has subjected to a commercialisation strategy. Regarding income generation, SANParks (1) sees KNP as the goose that lays the golden eggs. As part of SANParks' commercialisation strategy and in response to providing services that are efficient, predictable and calculable for a large number of tourists, SANParks has allowed well-known branded restaurants to be established in certain rest camps in KNP. This innovation has raised a range of different concerns and opinions among the public. This paper investigates the what and the where of casual dining experiences in KNP; describes how the catering services have evolved over the last 70 years; and evaluates current visitor perceptions of the introduction of franchised restaurants in the park. The main research instrument was a questionnaire survey. Survey findings confirmed that restaurant managers, park managers and visitors recognise franchised restaurants as positive contributors to the unique KNP experience. Park managers appraised the franchised restaurants as mechanisms for funding conservation.

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“…The need to rethink the categorization of mass tourism has received surprisingly tangential interest from researchers in tourism and human geography (Vainikka 2013). Mass tourism has been used both as a category of analysis in research and as an everyday category of practice among industry professionals and in the general discourses amongst people.…”

Section: Introductionmentioning

confidence: 99%

Tourist guide reflections on the spatialities of mass tourism: a case study of Finnish package tourism in Crete

Vainikka

2016

Fennia

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Vainikka, Vilhelmiina (2016). Tourist guide reflections on the spatialities of mass tourism: A case study of Finnish package tourism in Crete. Fennia 194: 1, pp. 64-78. ISSN 1798-5617. The mass tourism destination is a well-known spatial category for large-scale tourism practices. However, little critical attention has been paid to the construction of the category itself in relation to the spatialities of different social groups. This study scrutinizes the situated spatial relationships within mass tourism in a flexibly conceptualized mass tourism destination. Social constructionist methodology and different place theories are utilized in order to analyze tourist guides' reflections of Finnish mass tourism in Crete. The positionality of the guides to mass tourism spatialities was tested with a twofold interview agenda: asking the guides to evaluate their own spatialities and those of their clients. Drawing parallels between the mass tourism destination and the seaside resort are not straightforwardly supported in these interviews. The daily movement of the guides, their destination knowledge or discussions about the destination and their leisure-time activities all shape their relationship with the destination and produce spatialities that are evaluated in relation to their clients' spatialities. The guides construct two ideas of spatiality of mass tourism, intensive and extensive, through which spatialities are interpreted at an ideological and practical level. These spatial constructions reflect the hybrid character of the contemporary mass tourism and contextualize the mass tourism destination as different combinations of situated spatial experiences. Based on the results the academic research should utilize different user perspectives to the theorization of mass tourism destination.

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Rethinking Mass Tourism

Cited by 65 publications

References 88 publications

Sun, sea, sociability, and sightseeing: Mediterranean summer holidaymaking revisited

Sun, sea, sociability, and sightseeing: Mediterranean summer holidaymaking revisited

Catering for large numbers of tourists: the McDonaldization of casual dining in Kruger National Park

Tourist guide reflections on the spatialities of mass tourism: a case study of Finnish package tourism in Crete

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