Rethinking Profit-Maximization in Second-Degree Price Discriminating Markets

Cushing-Daniels, Brendan

doi:10.1007/s11293-020-09670-6

Cited by 2 publications

(1 citation statement)

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“…Pricing is a technique to decide upon the value that a company attaches to its product or service. The objective of every firm is to maximize profits (Cushing-Daniels, 2020). Pricing is the instrument through which companies achieve the goal of profit maximization.…”

Section: Introductionmentioning

confidence: 99%

Pricing Strategies for Companies During the COVID-19 Pandemic

Chopra

Verma

Mandal

2021

International Journal of Business Strategy and Automation

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Companies adopt pricing strategies to maximize their profits. However, in light of an ongoing pandemic, these strategies have been put under the scanner across industries. Companies need to modify their pricing strategies to adapt to these unprecedented times. The study focuses on these pricing strategies, their necessity during the pandemic, and how they can be effectively implemented without any long-term implications for various companies and businesses. The study focuses on various aspects of pricing and the suitability of pricing strategies during the pandemic. The study suggests pricing strategies which companies may follow. Pricing strategies of several industries which are in crisis are also discussed. The study will help companies to understand the economic situation and formulate pricing strategies accordingly. Such pricing strategies will allow companies to satisfy their customers, sustain in the competition, and achieve business excellence.

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Section: Introductionmentioning

confidence: 99%