2012
DOI: 10.1108/rjta-16-01-2012-b012
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Review of Cost Estimation Techniques and Their Strategic Importance in the New Product Development Process of Textile Products

Abstract: Today, the strategy of innovation is perhaps the most pervasive strategy for textile companies to achieve a competitive advantage while facing severe competition in the global textile market. To be successful a company must bring new products to the market which can completely satisfy customers' expectations, as well as the company's desire to increase its profitability. Because product price is an important decisive factor which influences customers' purchase behavior, and it is generally established independ… Show more

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Cited by 9 publications
(4 citation statements)
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“…The easy availability of raw cotton and cheap labor has played a major role to contribute more than 60% cotton-based textile exports. Recently, the emerging trends of manufacturing and production influenced the textile and apparel industry to a great extent [51], [52]. The valueadded exports of Pakistani textiles are increasing at 28% in recent years [53].…”
Section: A Case Illustrationmentioning
confidence: 99%
“…The easy availability of raw cotton and cheap labor has played a major role to contribute more than 60% cotton-based textile exports. Recently, the emerging trends of manufacturing and production influenced the textile and apparel industry to a great extent [51], [52]. The valueadded exports of Pakistani textiles are increasing at 28% in recent years [53].…”
Section: A Case Illustrationmentioning
confidence: 99%
“…Wheelwright (2010) contends that this clustering can increase the chances of success in producing an innovative product. Levtushenko and Hodge, (2012) believe that this manner occurs in a technological environment that supports sharing knowledge in the organisation. Companies design their own NPD processes to implement the plans.…”
Section: The Npd Processmentioning
confidence: 99%
“…An NPD process is part of a long term strategy that enables companies to be innovative (Bendoly et al, 2012;Levtushenko and Hodge, 2012). This process requires an ad-hoc approach to cluster the various elements in demanded into the development of a new product.…”
Section: The Npd Processmentioning
confidence: 99%
“…The three elements of the development process are as follows. Ievtushenko's study, we obtain graphs as follows for factors of customer demand satisfaction, development time and costs (Hou, 1998;Ievtushenko & Hodge, 2012). …”
Section: Customer Demand Saturationmentioning
confidence: 99%