“…Research suggests that if people strongly believe a technology is characterized by dread risks (e.g., the catastrophic potential, uncontrollable) or unknown risks (e.g., newness and not fully known to science) (Fischhoff, ; Fischhoff, Slovic, Lichtenstein, Read, & Combs, ; Slovic, ; Slovic, Fischhoff, & Lichtenstein, ), they will be less likely to accept it (Otway & von Winterfeldt, ). Thus, because self‐driving is a new, less‐controllable activity than human driving, people will probably hold SDVs to higher safety standards than the status quo (Hayes, ; Waycaster et al., ). However, we cannot require SDVs to be perfectly safe, which is both technologically and economically infeasible.…”