“…Through a standard sensory evaluation procedure, it is possible to establish the relationship between perceptual demands and product design elements. Figure 1 illustrates such relationship, where perceptual demands can be expressed as a set of perceptual words and product design elements can be expressed as the product DEM (Nagamachi, 2002;Lin and Xue, 2009). With the utilization of sensory evaluation, the success of sensory product development, such as mobile phone design, furniture design, web pages design and fashion design (Sch€ utte and Eklund, 2005;Guo et al, 2015;Vieira et al, 2017), can be guaranteed.…”