Revising quality awareness through internal marketing: An exploratory study among French and English medium-sized enterprises

Perceptual gaps and similarities in buyer–seller dyadic relationships

“…Investigations across multiple industries remain a challenge for academics (Brennan, Turnbull, & Wilson, 2003). In addition, while research in marketing and management has addressed characteristics associated with multinational enterprises (Buckley & Casson, 1991) and small firms (Burns & Dewhurst, 1986), relatively little research has been reported on the marketing of medium sized firms (Barnes & Morris, 2000), particularly involving their relationships with customers.…”

Perceptions of internal marketing and organizational commitment by nurses

“…Barnes and Morris (2000) conducted in‐depth interviews with key personnel from 10 medium‐sized medical equipment suppliers in Britain and France. The results revealed that internal marketing could enhance employee cooperation, expertise, participation, and commitment to the organization and reduce turnover.…”

A Review and Analysis of Researches on Supply Chain Partnership

“…Andaleeb mentioned that commitment and satisfaction are the main factors that develop long-term partnership [48]. Wu Sihua in 1998 thought that the important factors of maintaining partnership include: a reasonable distribution of benefits, appropriate management mechanism and the establishment of long-term mutual trust and consensus [49], and trust and commitment are crucial key of success [50] [51]. In view of the past literature as to the key factors of maintaining management of partnership, we can get the following TABLE IV.…”