2012
DOI: 10.1108/14635771211258061
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Revisiting corporate reputation and firm performance link

Abstract: PurposeCorporate reputation is regarded as an intangible asset which differentiates a firm from others and attracts customers to repurchase and willingly pay a premium price for products. However, despite the perceptive association between reputation and financial performance, empirical studies report inconclusive results. The purpose of this study is to investigate this link more comprehensively using four different reputation attributes and firm characteristics in the context of high‐ vs low‐tech companies.D… Show more

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Cited by 125 publications
(135 citation statements)
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References 39 publications
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“…This scholar claims that strong corporate reputation indicates high quality of services or products, which will improve corporate performance. Corporate reputation plays a role as a key strategic asset, which contributes to a competitive advantage and so brings about superior performance for the company, compared to its competitors (Roberts and Dowling, 2002;Iwu-Egwuonwu, 2011;Lee and Roh, 2012). The findings from Roberts and Dowling (2002) reveal that companies gaining superior performance enjoy a greater chance of maintaining higher performance over time if these companies also maintain their good reputation.…”
Section: Literature Reviewmentioning
confidence: 73%
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“…This scholar claims that strong corporate reputation indicates high quality of services or products, which will improve corporate performance. Corporate reputation plays a role as a key strategic asset, which contributes to a competitive advantage and so brings about superior performance for the company, compared to its competitors (Roberts and Dowling, 2002;Iwu-Egwuonwu, 2011;Lee and Roh, 2012). The findings from Roberts and Dowling (2002) reveal that companies gaining superior performance enjoy a greater chance of maintaining higher performance over time if these companies also maintain their good reputation.…”
Section: Literature Reviewmentioning
confidence: 73%
“…The calculation of these seven attributes is based on indicators (items) and financial formulas as employed in previous studies (Francis et al, 2004;Gaio and Raposo, 2014;Latif et al, 2017). Based on Lee and Roh (2012) and Wang and Huynh (2014) this research measures corporate performance (COP) as accounting-based performance, which is evaluated on ROA (after-tax rate of return on total assets) and ROE (after-tax rate of return on shareholders" equity).…”
Section: Methodsmentioning
confidence: 99%
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