Revisiting TAM2 in behavioral targeting advertising: A deep learning-based dual-stage SEM-ANN analysis

Wang, Guoqiang; Tan, Garry Wei–Han; Yuan, Yunpeng; Ooi, Keng‐Boon; Dwivedi, Yogesh K.

doi:10.1016/j.techfore.2021.121345

Cited by 90 publications

(44 citation statements)

References 69 publications

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“…Further research can use other samples, methodologies, and analytical techniques to explore the students' utilitarian motivations to use video conferencing technologies in education. Future studies may consider alternative technology adoption models that were mentioned in this paper including TRA [ 43 ], TAM [ 20 , 21 ], TAM2 [ 45 , 46 ], TAM3 [ 47 , 48 ], TPB [ 44 ], the Motivational Model (MM) [ 22 ], Combined TAM and TPB (C-TAM-TPB) [ 49 ], the Model of PC Utilization (MPCU) [ 50 ], Innovation Diffusion Theory (IDT) [ 51 , 52 ], and the Social Cognitive Theory (SCT) [ 53 , 54 ], among others Perhaps, they may use the same constructs and their corresponding items that were used in this research, to better understand the students' perceptions, attitudes and intentions toward using interactive media in other settings. They could also explore the effects of moderating demographic variables including age, gender and experience, among others, on their research models.…”

Section: Discussionmentioning

confidence: 99%

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Remote learning via video conferencing technologies: Implications for research and practice

Camilleri

2022

Technology in Society

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Following the unprecedented outbreak of the Coronavirus pandemic (COVID-19), educators and students have shifted from conventional face-to-face lectures to fully virtual sessions that were delivered via video conferencing software. This research investigates the facilitating conditions and the students' perceptions toward using these interactive resources to continue their learning journey. The data was gathered through a structured questionnaire among 777 students in tertiary education. The survey instrument comprised valid measures that are frequently utilized in academia, to evaluate the individuals' acceptance of interactive educational technologies. A partial least squares (PLS) approach revealed that there were very significant factors that were predicting the students' dispositions to utilize synchronous learning programs. The findings underlined the importance of providing appropriate facilitating conditions to improve perceptions and attitudes toward interactive conferencing software. These results reflect the latest developments, as COVID-19 has inevitably accelerated the digital transformation in the realms of education. This contribution implies that students adapted well to a new normal. It confirmed that they are willing to participate and engage in virtual meetings through video conferencing programs.

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Section: Discussionmentioning

confidence: 99%

“…Many authors adapted them, as they included other constructs, e.g. Extended TAM2 [ 45 , 46 ] and TAM3 [ 47 , 48 ], among others.…”

Section: The Theoretical Framework and The Presentation Of Hypothesesmentioning

confidence: 99%

Remote learning via video conferencing technologies: Implications for research and practice

Camilleri

2022

Technology in Society

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“…With reference to Table 7, the Q 2 values for AU, TS and SI are 0.207, 0.427 and 0.077 respectively. Given that the values are above 0, this indicates that the model exhibits predictive relevance (Chen and Li, 2020;Wang et al, 2022;Ng et al, 2022). In addition, the research model was able to account for 30.6%, 53.2% and 10.0% of the variance in AU, TS and SI respectively.…”

Section: Inner Structural Modelmentioning

confidence: 88%

Section: Discussionmentioning

confidence: 99%

Embracing mobile shopping: what matters most in the midst of a pandemic?

Loh

Lee

Tan

et al. 2022

IMDS

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PurposeThe COVID-19 pandemic has brought about significant changes to the lives of many people. One of which is the accelerated digitalization in the commerce sector. Hence, this study looks to determine the antecedents that affect users' mobile shopping actual use during a pandemic.Design/methodology/approachThe research model was founded on the integration of the Protection Motivation Theory and Transactional Theory of Stress. This is in addition to further extending the integrated research model with other constructs to develop a multi-dimensional framework that accounted for the health, personal, technological and social dimensions. The data was collected from users of mobile shopping through an online survey which was then analyzed via Partial Least Squares–Structural Equation Modeling.FindingsThis study provides empirical support to establish the major role of COVID-19 pandemic in affecting the actual usage of mobile shopping. Furthermore, the determinants of actual usage of mobile shopping were found to be multi-dimensional. In particular, the Importance-Performance Map Analysis revealed that emphasis should be place on perceived vulnerability.Originality/valueAs other studies focused on users' intentions, this study looked into the factors that influence the actual usage of mobile shopping. Furthermore, this study emphasizes on the contextualization of time and situation in addition to a multi-dimensional approach toward the subject matter. Overall, this study offers practical insights to stakeholders to better tailor their mobile shopping services in times of a pandemic and advances the literature on actual usage of mobile shopping.

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“…Composite reliability (CR) and Dijkstra and Henseler's rho (pA) were employed to check for reliability (Wang et al, 2022). As all the values in Table II were larger than the recommended 0.70 cut-offs, the measurement model's internal consistency was good (Wong et al, 2022).…”

Section: Assessing the Outer Measurement Modelmentioning

confidence: 99%

Adapt or die: a competitive digital supply chain quality management strategy

Lim

Ooi²,

Tan³

et al. 2022

JEIM

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PurposeThe evolution of modern digitalization technologies necessitates the development of a competitive digital supply chain quality management (SCQM) strategy by manufacturers. Using the new institutions and institutional theory (IIT), the study research first aims to identify the most important SCQM practices that can influence competitive performance (CP). Second, the authors intend to investigate the role of digital strategy alignment (DSA) in moderating the relationship between the multidimensionality of SCQM practices and CP among manufacturers.Design/methodology/approachThe authors employ the Partial Least Squares-Structural Equation Modeling (PLS-SEM) technique to examine 225 valid samples from Malaysian manufacturers who use SCQM practices.FindingsThe study findings indicate that five of the twelve hypotheses developed were accepted. This suggests that supplier focus, strategic collaboration, information sharing and customer focus are positively and significantly correlated with CP. Unexpectedly, DSA moderates the relationship between leadership and CP.Originality/valueThis study extended the new IIT by empirically testing the six SCQM practices for CP in a DSA context, which can serve as a model for future research in the SCQM, CP and DS fields.

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Revisiting TAM2 in behavioral targeting advertising: A deep learning-based dual-stage SEM-ANN analysis

Cited by 90 publications

References 69 publications

Remote learning via video conferencing technologies: Implications for research and practice

Remote learning via video conferencing technologies: Implications for research and practice

Embracing mobile shopping: what matters most in the midst of a pandemic?

Adapt or die: a competitive digital supply chain quality management strategy

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