2023
DOI: 10.21787/jbp.15.2023.15-27
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Revitalizing the Branding of Tegal City As the Japanese of Indonesia

Abstract: The researchers are revitalizing the branding of Tegal City as the Japanese of Indonesia through strengthening metal industrialization by networking with the manufacturing industry. This policy was carried out because of the potential for a home industry-based metal industry. This potential can undoubtedly become a brand that has long been owned by Tegal City but needs more touch and attention from the government. The researchers adopted a dual case study strategy with an exploratory qualitative approach as ou… Show more

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