RevPAR determinants of individual hotels

Abstract

PurposeThis paper aims to identify revenue per available room (RevPAR) determinants of individual firms located in a destination. Independent variables are to be sought along “what” and “where” dimensions.Design/methodology/approachThe sample is composed of 72 individual firms, operating in the 3‐5 star range and data have been collected from financial statements and questionnaires.FindingsThe empirical findings identify four main significant determinants linked to the “what” positioning – number of rooms, number of employees, number of years since the last refurbishment, market orientation – and confirm the relevance of location (“where”), and especially of centrality within the destination.Research limitations/implicationsAt a theoretical level, the findings suggest the importance of linking the identification of determinants with the local context (destination) and positioning inside the city (location). At an empirical level, the study suggests some interesting implications both for existing hotels and for start‐ups. For existing firms, empirical findings show the relevance of a strong advantage (disadvantage) in location (where) that might compensate for a disadvantage (advantage) in the strategic positioning (what). Concerning start‐ups, the findings confirm the old rules of the hotel game, significantly summarized in the three success factors of a hotel unit: location, location, and location.Originality/valueThe present paper suggests the usefulness of taking into greater account the link between destination and local firms as an important determinant of performance, and explores the key success factors for individual (not affiliated) firms.

An Exploration of the Debt Ratio of Ski Lift Operators

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Impacto de las redes sociales en los ingresos de los hoteles en Colombia, Ecuador y Perú

“…Existen factores que afectan el RevPAR (Revenue Per Available Room) (Sainaghi, 2011) tales como la ubicación, la calidad (Zhang, Ye, & Law, 2011), la categoría, la tipología, la pertenencia a una cadena hotelera (Hernández, Fuentes, & Morini, 2012) o los comentarios publicados en la web (Anderson, 2012;Ye, Law, Gu, & Chen, 2011). La suma de información de un establecimiento publicada en la red se conoce como Reputación online, es decir, "la construcción social alrededor de la credibilidad, fiabilidad, moralidad y coherencia que se tiene de una persona, ente, organismo, institución o empresa, etc.…”

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“…The findings reveal that large hotels produce higher sales revenues and net profits than do the small and medium properties. However, another study has found that the number of rooms is negatively correlated with the revenue per available room (RevPAR), as indicated by the results of Sainaghi (2011), who used individual hotels from Milan. He argued that smaller hotels are able to achieve a higher RevPAR.…”