2022
DOI: 10.1073/pnas.2111785119
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Rewarding cognitive effort increases the intrinsic value of mental labor

Abstract: Current models of mental effort in psychology, behavioral economics, and cognitive neuroscience typically suggest that exerting cognitive effort is aversive, and people avoid it whenever possible. The aim of this research was to challenge this view and show that people can learn to value and seek effort intrinsically. Our experiments tested the hypothesis that effort-contingent reward in a working-memory task will induce a preference for more demanding math tasks in a transfer phase, even though participants w… Show more

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Cited by 46 publications
(31 citation statements)
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“…Dunn et al, 2019). Crucially, even though effort itself can sometimes be rewarding (Inzlicht et al, 2018) and even invigorating (Milyavskaya et al, 2021), effort avoidance only terminates when effort is adequately compensated with reward (Clay et al, 2022; Devine & Otto, 2021; Kool & Botvinick, 2014).…”
Section: Cognitive Effort Avoidancementioning
confidence: 99%
“…Dunn et al, 2019). Crucially, even though effort itself can sometimes be rewarding (Inzlicht et al, 2018) and even invigorating (Milyavskaya et al, 2021), effort avoidance only terminates when effort is adequately compensated with reward (Clay et al, 2022; Devine & Otto, 2021; Kool & Botvinick, 2014).…”
Section: Cognitive Effort Avoidancementioning
confidence: 99%
“…Whether force could have acted as a motivating factor raises another important possible reason why our effort manipulation did not succeed as predicted. In a series of innovative experiments addressing the effort paradox (see Introduction ), Clay and colleagues [ 32 ], gave their participants a challenging training task (i.e., a working memory test) requiring substantial cognitive effort. In the treatment condition, participants were rewarded proportionally to how much effort they put into the training task (and not by success or failure in doing the memory task).…”
Section: Discussionmentioning
confidence: 99%
“…However, there is little stopping a participant from trying less in harder difficulties as performance was not incentivised in our experiments. The use of physiological measures of effort such as heart rate (Clay et al, 2022) and pupil dilation (van der Wel & Steenbergen, 2018) may therefore be useful additions to future work. In Experiment 4 we asked participants to rate how effortful each task was to attain a more direct measure of effort (compared to inferring effort from accuracy and response times).…”
Section: Discussionmentioning
confidence: 99%