The concept 'construct' has been used to denote a large class of phenomena, including more classically defined traits (such as introversion and extroversion), clinical and diagnostic categories (e.g., psychopathy), cognitive functions (e.g., cognitive control, verbal memory), and more specific attitudinal and/or behavioral phenomena (ranging from "attitudes towards work schedules" to "pharmacists' care of migraineurs"). Moreover, how construct as a general category is characterized varies considerably, and constructs are often portrayed at the same time as theoretical concepts and the very phenomena designated by those theoretical concepts. In the present work, we draw on Michael Billig's descriptions of some of the implications of privileging a particular style of writing in social science discourse to provide a partial explanation as to why the constructed connotation of constructs (i.e., as theoretical concepts created by psychological researchers) has largely given sway to the reification of constructs (i.e., as objects under study) in the discourse of construct validation, and psychological discourse, more generally. We conclude by providing recommendations for psychological researchers regarding how to ward against ambiguous uses of the concept 'construct.'