2020
DOI: 10.5539/ijel.v10n2p349
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Rhetorical and Persuasive Strategies Employed by Imran Khan in his Victory Speech: A Socio-Political Discourse Analysis

Abstract: This study aims to explore the rhetorical and persuasive strategies employed by a political leader to propagate his ideology using language. It intends to critically analyze the victory speech of Pakistani Premier Imran Khan (IK)—the Chairman of Pakistan Tehreek-e-Insaf (PTI)—which he delivered at the Prime Minister House, Islamabad, after being elected as the 22nd Premier of Pakistan in 2018. The researchers attempt to unveil and analyze critically the strategies that worked behind this sp… Show more

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Cited by 8 publications
(12 citation statements)
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“…The study adopted the exploratory design. In such research designs, truth is multilayered and multidimensional (adapted from Baig et al, 2020;Sibtain et al, 2020;Aazam et al, 2019, p. 192;Baig et al, 2019). Furthermore, the qualitative method was used to collect and analyze the data.…”
Section: Methodsmentioning
confidence: 99%
“…The study adopted the exploratory design. In such research designs, truth is multilayered and multidimensional (adapted from Baig et al, 2020;Sibtain et al, 2020;Aazam et al, 2019, p. 192;Baig et al, 2019). Furthermore, the qualitative method was used to collect and analyze the data.…”
Section: Methodsmentioning
confidence: 99%
“…Although we can avoid it by wearing effective face masks, washing hands, face, self-isolation, avoiding crowds, using hand sanitizers, and wearing gloves (before and after performing any human social activity and following the guidelines advised by the medical experts (see Iqbal et al, 2020 for more details), Moreover, the present study investigates the political, written, and pictorial texts concerning the second and third wave of COVID-19 by employing persuasive strategies (see Norali and Rezaei, 2016;Ting, 2018 for details), especially examining the government's failure in persuasion regarding safety measures in COVID-19. Political discourses are undoubtedly influential venerable political genres (Saeed et al, 2020, Iqbal et al, 2020Wang and Liu, 2018;Latif, 2016;Ahmad & Mohammad, 2012). However, sometimes they become less impressive when the leading political actors (authoritative) do not think seriously.…”
Section: Figure 1: Covid-19 History In Pakistanmentioning
confidence: 99%
“…The same idea comes true when it is employed in the COVID-19 situation. However, Political Discourse Analysis has often been used as a tool that helps the researchers and audience understand the implicit meanings in the composed text or speech in social and political scenarios (Saeed et al, 2020;van Dijk, 2006).…”
Section: Figure 1: Covid-19 History In Pakistanmentioning
confidence: 99%
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“…Van Dijk (1998) argues that thinking is shown and formulated in the discourse. Different types of analysis have been done by various researchers (Naz et al, 2012) on the speeches delivered by several political leaders in the Pakistani context like Nawaz Sharif (Raza et al, 2021), Quaid-e-Azam (Anwar et al, 2015), Tahir ul Qadri (Shahzadi, 2018), Imran Khan (Saeed et al, 2020), Pervaiz Musharraf (Aziz et al, 2021) and many others. Imran Khan's speeches are already analyzed by Iqbal et al (2020) in the context of COVID-19 smart lockdown policies and these speeches also highlight that Imran Khan's speech rhetoric falls within Islamist and post-Islamist thought and his political party also follows these thoughts.…”
Section: Introductionmentioning
confidence: 99%