The application of the Pd-catalyzed oxidative C À H olefination of arenes,a lso knowna st he Fujiwara-Moritani reaction, has traditionally been limited by the requirement for directing groups on the substrate or the need to use the arene in large excess,typically as a(co)solvent. Herein the development of ac atalytic system is described that, through the combined action of two complementary ligands,makes it possible to use directing-group-free arenes as limiting reagents for the first time.The reactions proceed under acombination of both steric and electronic control and enable the application of this powerful reaction to valuable arenes,which cannot be utilized in excess.