“…As James Jasinski observes, rhetorical scholars have largely employed perspective by incongruity in one of two ways, (1) as a critical heuristic; analyzing a text from an unexpected or atypical perspective (Jasinski, 2001, 434;see Stelzner, 1971;Gregg and Hauser, 1973) or (2) as a rhetorical strategy one discerns in texts under analysis (Jasinski, 2001, 434;see Demo, 2000;Dow, 1994). While either is viable for neurorhetoric (particularly the former), this paper takes a third tack, using perspective by incongruity as a resource for theoretical reflection.…”