Ridesharing in Adelaide: Segmentation of users

Soltani, Alì; Allan, Andrew; Khalaj, Fahimeh; Pojani, Dorina; Mehdizadeh, Milad

doi:10.1016/j.jtrangeo.2021.103030

Cited by 24 publications

(6 citation statements)

References 47 publications

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“…However, no prior study explored the direct effect of three-dimensional (hedonic, utilitarian, and epistemic value) on BI towards Uber-ridesharing services; thus, it will contribute to sharing economy literature. In addition, the current study results exert that SmtpU, IntU, e-Involvement, and e-Attitude significantly influenced BI towards Uber-ridesharing services aligned with prior studies, where Rezaei and Amin (2013) studied the e-Attitude and repurchase intentions; Soltani et al. (2021) investigated SmtpU and BI; Wang et al.…”

Section: Theoretical Implicationssupporting

confidence: 88%

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Technology attachment, e-Attitude, perceived value, and behavioral intentions towards Uber-ridesharing services: the role of hedonic, utilitarian, epistemic, and symbolic value

Hasan

2022

JCMARS

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PurposeThe study aims to empirically test the effects of antecedents on behavioral intentions towards Uber-ridesharing services. The antecedents are perceived value (hedonic, utilitarian, epistemic, and symbolic value), e-Attitude, and technology attachment (smartphone use, Internet use, and e-Involvement). Moreover, the study explores the mediating effect of three-dimensional perceived value (hedonic, utilitarian, and epistemic value) and e-Attitude; and the moderating effect of symbolic value on behavioral intentions towards Uber-ridesharing services.Design/methodology/approachA mixed survey (75% Google Form, 25% face to face) was conducted in Bangladesh to collect data from customers who had previously participated in Uber-ridesharing services, one of the largest ridesharing platforms in Bangladesh. Subsequently, data were analyzed based on the structural equation modeling technique using SmartPLS 3.3.3.FindingsThe study findings revealed that hedonic value, utilitarian value, epistemic value, symbolic value, e-Attitude, smartphone use, internet use, e-Involvement had a direct significant positive impact on behavioral intentions. Also, e-Attitude significantly impacted hedonic, utilitarian, and epistemic value. In addition, Smartphone use, internet use, and e-Involvement significantly influenced e-Attitude. Moreover, the study findings revealed that hedonic, utilitarian, and epistemic value partially mediates between e-Attitude and behavioral intentions; and e-Attitude partially mediates between Smartphone use, Internet use, and e-Involvement and hedonic, utilitarian, and epistemic value and behavioral intentions. Furthermore, the results indicate that epistemic value significantly moderates the relationship between hedonic, utilitarian, and epistemic value and behavioral intentions.Practical implicationsThis study uncovers some insightful findings for ridesharing services providers and managers helping to build customers' positive behavioral intentions towards Uber-ridesharing services. In particular, practitioners can improve cost-efficiency, hedonic and symbolic aspects, availability of rides of Uber-ridesharing services. Moreover, the ridesharing services managers should adopt technology-based service opportunities.Originality/valueThe study enriches sharing economy literature, especially ridesharing services, exploring the direct effect of epistemic value, e-Attitude, smartphone use, Internet use, and e-Involvement on behavioral intentions. Moreover, this study presents smartphone use, Internet use, and e-Involvement as new antecedents of e-Attitude and behavioral intentions. Furthermore, the study explores the mediating effect of hedonic, utilitarian, and epistemic value and e-Attitude; and the moderating effect of symbolic value in Uber-ridesharing service perspective.

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Section: Theoretical Implicationssupporting

confidence: 88%

“…Omar et al (2021) argue that Smartphone have an unprecedented role in using technology-based services towards behavioral intentions. In addition, Soltani et al (2021) investigate the strength of association between SmtpU and intentions towards ridesharing services. Moreover, Malichov a et al…”

Section: Epistemic Value and Behavioral Intentionsmentioning

confidence: 99%

Technology attachment, e-Attitude, perceived value, and behavioral intentions towards Uber-ridesharing services: the role of hedonic, utilitarian, epistemic, and symbolic value

Hasan

2022

JCMARS

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“…Enjoyment proved to be one of the three most critical reasons for choosing Uber, and the security risks did not prevent respondents from requesting a ride. This is the first empirical study of the ridesharing set in Poland to employ survey data (according to [65]). It is also one of few that offer a thorough study of the motives responsible for using Uber platform services from the perspective of consumers with a particular emphasis on sustainability.…”

Section: Discussionmentioning

confidence: 99%

“…The survey was conducted predominantly among the users. In three cases only both the users and non-users of Uber or the users of Uber and other transport options, different from Uber, were surveyed [63][64][65].…”

Section: Number Of Records Descriptionmentioning

confidence: 99%

“Sustainability” as a Motive for Choosing Shared-Mobility Services: The Case of Polish Consumers of Uber Services

2022

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(1) Background: Uber Technologies are currently changing the pattern of urban transport. Statista reports that in the period 2017–2019 alone, the average monthly number of active Uber users worldwide increased by 126.5%, and the average monthly number of Uber trips grew by 115%. The purpose of this article is to identify the most important motives encouraging both current and potential customers to use Uber “taxi” services. Particular attention was paid to the factor of perceiving these services as a more sustainable way of meeting transport needs. Uber creates its image specifically on the idea of sustainability. (2) Methods: The operationalization of the sustainability concept was based on three dimensions: ecological, social and economic. The CAWI (Computer-Assisted Web Interview) technique was used to collect the research data. The representative research sample covered 1003 Poles. A logistic regression model was used to analyze empirical data collected based on the survey. The data analysis used R program and the selected packages for this program. (3) Results: Among the most important motives, sustainability is the most frequently indicated. (4) Conclusions: The choices of Uber services are significantly influenced by the reasons related to two sustainability pillars—one social and one economic. The factors significantly influencing consumer decision-making processes related to the use of shared mobility services belong to the following groups of motives: sustainable development, knowledge of information and communication technologies (ICT), innovation, user convenience and savings. The findings from the study can become the basis for organizations and local authorities to undertake appropriate marketing activities to promote shared-mobility services (SMS) and support sustainable and environmentally friendly development.

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“…While demographic, geographic, domain‐specific (e.g., alternatives in the market, transportation priorities of respondents in relation to ridesharing, cf. Soltani et al., 2021), and situational characteristics (e.g., length of stay, perception of destination for accommodation choice decision, cf. Mody et al., 2019) are the most common segmentation criteria used in particular industries, it seems to be more appropriate to investigate psychographic and behavioural factors to explain the general propensity of consumers towards collaborative consumption.…”

Section: Introductionmentioning

confidence: 99%

Segmentation of collaborative consumption consumers: Social identity theory perspective

Małecka

Mitręga

Pfajfar

2022

Int J Consumer Studies

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Collaborative consumption is on the rise in two ways: as a trend in consumer behaviour that is driving the development of new business models, and also as a field of academic research. In various industries, companies are recognizing its importance and global relevance due to its large growth potential and disruptive impact on existing supply chains, posing a competitive threat even to firms with longestablished traditional business models (cf. Bhalla, 2021;Fraanje & Spaargaren, 2019;. Unlike traditional business models, collaborative consumption involves peer-to-peer exchange

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Ridesharing in Adelaide: Segmentation of users

Cited by 24 publications

References 47 publications

Technology attachment, e-Attitude, perceived value, and behavioral intentions towards Uber-ridesharing services: the role of hedonic, utilitarian, epistemic, and symbolic value

Technology attachment, e-Attitude, perceived value, and behavioral intentions towards Uber-ridesharing services: the role of hedonic, utilitarian, epistemic, and symbolic value

“Sustainability” as a Motive for Choosing Shared-Mobility Services: The Case of Polish Consumers of Uber Services

Segmentation of collaborative consumption consumers: Social identity theory perspective

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