Rise of Digital Media to Triumph Brand Loyalty

Abstract

Modern era of management has seen a rise in the level of customer engagement, which was not that much of importance earlier. Earlier, brands tend to compete on the products or service they offer. In the recent digital era, it is much more than what a brand has to offer. The emergence of digital media has boosted the importance of customer engagement. Now, customers can easily get in touch with the companies through digital channels. Corporations use these channels to let customers aware about their offerings, ask for suggestions and recommendations, and solve the queries of the customers. This research is focus on ascertaining the relationship between customer engagement, customer satisfaction, and customer loyalty, and to identify how these factors impacts the repeat purchases in telecommunication sector. The research is based on descriptive research design; quantitative research design was trailed for questionnaire developing 5-point Likert scale technique.

Technology Services Perception and Behavioral biases of Promotion in Consumer paradox towards Generation Z: Evidence from Emerging Market

“…In the current competitive and dynamic environment, firms, besides other factors, need to develop a sustainable relationship with consumers. Besides other factors, this sustainable relationship depends on trust between customers and firms (Donney & Cannon, 1997;Kazmi et al, 2016a).Extant literature has documented that consumers' experience of goods and services affects their trust and loyalty. If they had a pleasant experience with the goods and services, they would have a positive attitude towards purchase intention, leading to higher CL and satisfaction (Xie et al, 2015;.…”

“…Furthermore, it also indirectly affects customer loyalty. (Richard & Zhang 2012; Kazmi et al, 2018;Mazhar et al, 2022). Another study found that consumers have a higher loyalty for firms with higher corporate image and reputation (Nguyen & Leblanc, 2001).…”

Evaluation of risk adjusted performance of mutual funds in an emerging market

“…The results are consistent with Aziz (2019), Ahmed and Khan (2019) and contrary to Maroof et al (Maroof et al, 2019), Shafique et al (2019) and Biblop (Biplob, 2017). Further, if we are able to find empirical evidences against the efficient market hypothesis, the same data set upon increasing the sample size, time frame and country, may reflect contrasting outcomes (Kazmi, Abid, Iqbal, & Hai, 2016; Kazmi, Wahab, Zaman, & Kou, 2018). Strategies based on the results will not always lead to consistent returns in future.…”