Risk Analysis of Coconut Product Marketing

Abstract

The aim of this study was to analysis the risks of coconut products marketing in Kendari City. The results of this study described risk identification in three stage of marketing of coconut product, namely (a) Five risks identified at the stage of storaging; broken coconut fruit, unsold product, fire market, theft of coconut fruits, and market regulation; (b) Three risks identified at the stage of processing; broken coconut, coconut shell waste, and damage to processing facilities; and (c) Four risks identified at the stage of selling; unsold product, non-strategic selling locations, substitute goods, and competitors. Overall, the risk on coconut products marketing was mapped at low risk. High risk was more prevalent in the stage of processing, which was caused by the risk of coconut shell waste. While medium risk was more prevalent in the stage of storaging.

Marketing of coconut farming in Central Sulawesi Province

“…Market actors who are directly involved in the coconut marketing process consist of (1) farmers and producers, carrying out exchange functions (sales), physical functions (transportation and storage), and facilities provision functions (risk sharing and financing); (2) collector, carrying out exchange functions (sales and purchases), physical functions (transportation and storage), and facilities provision functions (standardization, grading, and transportation); and (3) retailers, carrying out exchange functions (sales and purchases), physical functions (storage), and facilities provision functions (standardization, grading). The difference in the short length of the coconut marketing channel affects the price level, the share of profits and costs, and the marketing margins received by each coconut marketer [11][12].…”