Upland rice potential needs to be explored from various aspects so that it can really contribute to the increase in national rice production. Potential of upland rice apart from the potential aspects of resources availability also needs to be explored from the social and economic aspects that were studied in the concept of agribusiness. Potential in resource and social were being investigated by the qualitative method, while potential in economics was being investigated by the quantitative method, namely R/C ratio analysis. The results showed: (a) The resources potential in the form of land availability and an increase of upland rice productivity in South Konawe District. Upland rice also has the advantage of adaptation in various agroecology, soil types, and types of plants in intercropping systems; (b) The social potential in the form of farmers’ knowledge and skills regarding upland rice cultivation which tends to the concept of organic farming, socio characteristics and social capital; (c) The economic potential in the form of higher prices for rice from upland rice than rice from lowland rice, limited market share, and high financial feasibility.

This study aimed to determine : 1).Factors that affect demand for broiler chicken eggs in Kendari city, 2) The empowerment of broiler breeders, 3) The correlation between demands for broiler chicken eggs and the empowerment of broiler breeders. The study employed an associative (cause-effect) design. Simple of chicken eggs consumers were determine purposively (purposive sampling) involving 50 consumers of broiler chicken eggs, whereas breeders empowerment was sample by using a census / total sampling method, thereby including all 5 breeders of broiler chicken. Data were collected by administering questioneair and study document. The data were analyzed by performing a descriptive statistical analysis and multiple linear regression. Result of the study concluded that : 1) consumers taste price of broiler chicken eggs, price of subtitusing goods, consumers, income, and the number of people and household were among the factors which collectively had a significant effect on the demand for broiler chicken eggs, 2) breeders of broiler chicken habe been increasingly empowered not only in the aspects of changes in worker, capital, productions but also income and profits, 3) demand for broiler chicken eggs had a positive correlations to the empowerment of chicken farmers, althougt the correlations only satisfied a very weak criteria.Keywords : Breeders, broiler chicken eggs, demand, , Factors affecting, empowerment.

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Kelompok ini masing-masing beranggotakan 10 orang yang melakukan usaha aneka olahan rumput laut. Permasalahan yang dihadapi oleh kedua mitra adalah masih terbatasnya introduksi teknologi dan kemampuan manajemen usaha sehingga berdampak pada rendahnya margin kontribusi dan nilai tambah. Kegiatan ini bertujuan untuk meningkatkan margin kontribusi dan nilai tambah aneka produk olahan rumput laut. Hasil kegiatan menunjukkan bahwa nilai produksi yang dihasilkan produk es krim dan nugget pisang rumput laut masing-masing sebesar Rp 80.000. Perbandingan margin kontribusi sebesar Rp 40.340 dan 37.550. Nilai tambah setelah diolah sebesar 37.740 dan 31.050, sehingga nilai tambah yang dihasilkan per 1 kg rumput laut kering untuk masing-masing produk adalah Rp 188.700 dan 155.250. Kata kunci: margin kontribusi, nilai tambah, produk olahan, rumput laut

The aim of this study was to analysis the risks of coconut products marketing in Kendari City. The results of this study described risk identification in three stage of marketing of coconut product, namely (a) Five risks identified at the stage of storaging; broken coconut fruit, unsold product, fire market, theft of coconut fruits, and market regulation; (b) Three risks identified at the stage of processing; broken coconut, coconut shell waste, and damage to processing facilities; and (c) Four risks identified at the stage of selling; unsold product, non-strategic selling locations, substitute goods, and competitors. Overall, the risk on coconut products marketing was mapped at low risk. High risk was more prevalent in the stage of processing, which was caused by the risk of coconut shell waste. While medium risk was more prevalent in the stage of storaging.