Failure mode and effect analysis (FMEA), a multidisciplinary reliability analysis tool based on team evaluations, has been widely used in various industries. There are three critical issues in FMEA: the conversion of linguistic evaluations, the weights of risk factors, and the ranking mechanism of failure modes. Scholars have used various fuzzy theories and multi-attribute decision-making (MADM) methods to improve traditional FMEA, but there are still deficiencies. In this paper, the hesitant intuitionistic fuzzy set (HIFS), a concept that combines the intuitionistic fuzzy set (IFS) and the hesitant fuzzy set (HFS), is introduced into FMEA to convert linguistic evaluations. Some operators based on HIFS are proposed to process the converted data. Among them, a hesitant intuitionistic fuzzy comprehensive weighted Hamming distance (HIFCWHD) operator is proposed to compute the ordered comprehensive weight, effectively weakening the effect of extreme scores on results. The gray relational projection (GRP) method is adopted to determine the risk priority order of the failure modes. Finally, we give an illustrative case to demonstrate the effectiveness of the proposed FMEA method.