“…In the past, researchers in the area of innovation devoted their attention more to manufacturing (Toivonen and Tuominen, 2009;De Vries, 2006;Laperche & Picard, 2013;Triguero & Córcoles, 2013;Sánchez-Sellero, Rosell-Martínez, & García-Vázquez, 2013;;Cucculelli & Ermini, 2013;Tiron Tudor et al, 2014). As the service sector is becoming important in many developing economies researchers are nowadays increasingly interested in innovation in services (Chang, Linton, & Chen, 2012;Desmarchelier, Djellal, & Gallouj, 2013;Hogan, Soutar, McColl-Kennedy, & Sweeney, 2011;O'Cass and Sok, 2013;Thakur and Hale, 2013).…”