“…The value of RP represents the minimum amount of payoff per hectare at some risk aversion level, r ( w ), that a decision‐maker needs to be paid to switch from a preferred practice to a less preferred practice, as shown in Figure 2b (Hardaker, Lien, Anderson, & Huirne, 2015; Mwinuka, Mutabazi, Sieber, Makindara, & Bizimana, 2017). A positive RP means that the cotton producer prefers no‐till with/without cover crops to the conventional tillage, and the positive value of RP could also be viewed as the expected gain from adopting no‐till with/without cover crops (Liu, Langemeier, Small, Joseph, & Fry, 2017). On the contrary, a negative RP means that the cotton producer prefers conventional tillage to no‐till with/without cover crops, and the negative value of RP could be viewed as the expected loss or the amount of compensation farmers would need to be paid to adopt no‐till with/without cover crops.…”