The demand for products made of fiber‐reinforced polymer composites (FRPC) is constantly growing. These lightweight products are characterized by high stiffness, high tensile strength, and high service life. FRPC processes that employ thermoset‐impregnated continuous rovings are easily automated and provide the products with the highest unidirectional tensile strength. A critical disadvantage of continuous fiber‐reinforced polymers is caused by relatively high production costs. Among others, three main factors contribute to these production costs: (1) material costs, especially when carbon fibers are used, (2) costs for manufacturing semi‐finished products, such as textiles or preimpregnated fabrics, and (3) costs for waste occurring along the entire chain of process steps. In this context, one group of processes shows outstanding characteristics: processes in which rovings are in situ impregnated with a thermoset resin and then directly processed. Wet filament winding and pultrusion are the most popular but not the only representatives of this group. For all these processes, in situ impregnation is the key element, and various technologies have been developed for this purpose, each with its own unique fluid‐mechanical effects on rovings. A fundamental understanding of these effects is crucial to achieve products of the utmost quality. The paper at hand provides an overview of manufacturing processes that employ in situ impregnation of continuous rovings, specifically focusing on impregnation technologies. On this basis, phenomenological models describing the effects on the rovings during processing (impregnation, tension, and spreading) are reviewed.