Role of big data and social media analytics for business to business sustainability: A participatory web context

Sivarajah, Uthayasankar; Irani, Zahir; Gupta, Suraksha; Mahroof, Kamran

doi:10.1016/j.indmarman.2019.04.005

Cited by 215 publications

(173 citation statements)

References 112 publications

(126 reference statements)

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“…Social media analytics are classified as Business Intelligence & Analytics 2.0, which includes information retrieval and extraction as well as opinion mining, used in this paper to extract valuable information from Twitter (Chen et al, 2012). Typically, social media analytics can be used in business to measure brand personality, e.g., if the brand is young or old (Hu et al, 2019), to deepen the understanding of technological discontinuities and changes (Bullini Orlandi et al, 2020), to facilitate business to business sustainability (Sivarajah et al, 2020) or even the relationship between investor sentiment and stock returns (McGurk et al, 2020). An overview of Big Data analytics in social media is presented in Figure 1.…”

Section: Research Model and Methodsmentioning

confidence: 99%

Social Media Users’ Opinions on Remote Work during the COVID-19 Pandemic. Thematic and Sentiment Analysis

Wrycza

Maślankowski

2020

Information Systems Management

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COVID-19 raised the interest in remote work tremendously. In this article, the phenomenon of this increase was assessed, by analyzing tweets on Twitter. It turned out, that the topic of remote work at epidemic peak in March 2020 increased almost 15 times during a year. The sentiment analysis confirmed the approval of remote work by over 60% of its users. The study proved the opinion that it will permanently stay in the post-COVID time.

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Section: Research Model and Methodsmentioning

confidence: 99%

Social Media Users’ Opinions on Remote Work during the COVID-19 Pandemic. Thematic and Sentiment Analysis

Wrycza

Maślankowski

2020

Information Systems Management

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“…In the business sector, we talk about the era of smart companies, such as those that are capable of generating knowledge resulting from the processing through Big Data and analytical tools of their internal and external data that at some time are presented as opportunities to offer a sustainable value, improve business performance and provide competitive advantage or identify early threats that affect it [56]. As can be seen, the time when organizations were only production units has been left behind.…”

Section: Big Data and The Knowledge Societymentioning

confidence: 99%

Big data, key factor for the knowledge society

Cardona¹

2019

Respuestas

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We are currently in an era of information explosion that affects our life in one way or another. Because of this, the transformation of huge databases into knowledge has become one of the tasks of greatest interest to society in general. Big Data was born as an instrument for knowledge due to the inability of current computer systems to store and process large volumes of data. The knowledge society arises from the use of technologies such as Big Data. The purpose of this article is to analyze the influence of Big Data on the knowledge society through a review of the state of the art supported by research articles and books published in the last 15 years, which allow us to put these two terms into context, understand their relationship and highlight the influence of Big Data as a generator of knowledge for today's society. The concept of Big Data, and its main applications to society will be defined. The concept of the Information Society is addressed and the main challenges it has are established. The relationship between both concepts is determined. And finally the conclusions are established. In order to reduce the digital divide, it is imperative to make profound long-term changes in educational models and public policies on investment, technology and employment that allow the inclusion of all social classes. In this sense, knowledge societies with the help of Big Data are called to be integrative elements and transform the way they are taught and learned, the way they are investigated, new social and economic scenarios are simulated, the brand decisions in Companies and share knowledge.

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“…Social media plays an important part in the digital transformation of businesses (Kunsman 2018). Digital transformation refers to the globally accelerated process of technical adaptation by companies and communities as a result of digitalisation (Sivarajah et al 2019;Westerman et al 2014). Web is developed from a tool used to provide passive information into the collaborative web, which allows and encourages active user engagement and contribution.…”

Section: Introductionmentioning

confidence: 99%

Social Media Adoption, Usage And Impact In Business-To-Business (B2B) Context: A State-Of-The-Art Literature Review

et al. 2021

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Social media plays an important part in the digital transformation of businesses. This research provides a comprehensive analysis of the use of social media by business-to-business (B2B) companies. The current study focuses on the number of aspects of social media such as the effect of social media, social media tools, social media use, adoption of social media use and its barriers, social media strategies, and measuring the effectiveness of use of social media. This research provides a valuable synthesis of the relevant literature on social media in B2B context by analysing, performing weight analysis and discussing the key findings from existing research on social media. The findings of this study can be used as an informative framework on social media for both, academic and practitioners.

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Role of big data and social media analytics for business to business sustainability: A participatory web context

Cited by 215 publications

References 112 publications

Social Media Users’ Opinions on Remote Work during the COVID-19 Pandemic. Thematic and Sentiment Analysis

Social Media Users’ Opinions on Remote Work during the COVID-19 Pandemic. Thematic and Sentiment Analysis

Big data, key factor for the knowledge society

Social Media Adoption, Usage And Impact In Business-To-Business (B2B) Context: A State-Of-The-Art Literature Review

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