“…Cloud ERP is such a strategic instrument for helping firms to achieve competitive advantages by combining all business processes, honing the available resources, improving accessibility, facilitating market reach, and enhancing productivity and efficiency (Gupta, Kumar, Singh, Foropon, and Chandra, 2018;Nikookar, Yahya Safavi, Hakim, and Homayoun, 2010;Zamzeer et al, 2019). RBV theory provides a theoretical base for linking CC adoption with firm performance (Gangwar, 2017;Garrison, Wakefield, and Kim, 2015;Gupta, Kumar et al, 2018) and competitive advantage. Thus, in this study, cloud ERP serves as IT resources and cloud ERP adoption conceptualised as usage and strategic alignment represents the firm's capabilities.…”