Role of community in user innovation generation and diffusion—Focusing on non-brand communities in the mountain climbing market

Yoshida, Daichi; Miyazawa, Jun ichi; Takahashi, Shingo

doi:10.1016/j.techfore.2014.06.013

Cited by 13 publications

(8 citation statements)

References 23 publications

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“…The present study considers maven behavior within a new channel, an endeavor that would seem valuable given that "finding new ways of identifying and profiling market mavens and targeting marketing communications to them may be increasingly important in the twenty-first century" (Geissler and Edison, 2005: 74). Further, identifying individuals who influence the agenda for consumer trends is increasing in importance as consumer expectations change (Hofmann, 2015;Yoshida et al,2014;Nahuis et al,2012;Ortt et al,2007), and emphasises the need to involve lead users in online communities (Parmentier and Mangematin, 2014). As market mavens play a pivotal role in sharing product information a better understanding of these individuals has the potential to add considerable value to marketers operating in the growing market for virtual worlds and products.…”

Section: Discussionmentioning

confidence: 99%

“…Whether described as lead users, innovators, early adopters, user communities, or other labels, the scholarly literature overwhelmingly advocates the involvement of advanced and highly knowledgeable consumers in organizational innovation practices spanning product modification to the introduction of new technology, and to facilitate the dissemination of product information (Hofmann, 2015;Yoshida et al,2014;Parmentier and Mangematin, 2014;van Rijnsoever and Oppewal, 2012;Nahuis et al,2012;Ortt et al,2007;van den Hende et al,2007;Funk, 2007;Cachia et al,2007).…”

Section: Introductionmentioning

confidence: 99%

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Cyber-mavens and online flow experiences: Evidence from virtual worlds

Barnes

Pressey

2016

Technological Forecasting and Social Change

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Cyber-mavens and online flow experiences: Evidence from virtual worlds

Barnes

Pressey

2016

Technological Forecasting and Social Change

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“…The emersion of the internet reinforce the idea that brands can create consumer communities (Cova and White,2010). Three features, namely consciousness of a kind, rituals and traditions, and a sense of obligation to the community and its members make different a brand community from other communities (Yoshida et al,2014). Strong brand relationships are known as tribes.…”

Section: Brand Tribalismmentioning

confidence: 99%

The role of functional and symbolic brand associations on brand loyalty

Esmaeilpour

2015

Journal of Fashion Marketing and Management

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The role of functional and symbolic brand associations on brand loyalty: a study on luxury brands fariba esmaeilpour Article information:To cite this document: fariba esmaeilpour , (2015),"The role of functional and symbolic brand associations on brand loyalty: a study on luxury brands", Access to this document was granted through an Emerald subscription provided by emerald-srm:463575 [] For AuthorsIf you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.

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“…In fact, user-innovators have increasingly organized themselves in communities to achieve their goals [11,13,24]. In most cases, participants are open to sharing their ideas with others in their respective areas of interest and actively promote knowledge diffusion [25][26][27].…”

Section: Individual User Activitiesmentioning

confidence: 99%

Triggers of Collaborative Innovation in Online User Communities

Grosse

Pohlisch²,

Korbel³

2018

Journal of Open Innovation: Technology, Market, and Complexity

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This study contributes to the understanding of collaborative innovation in online user communities. Aside from providing evidence for the existence of these communities, prior research focused on users’ motivations, backgrounds, and roles at the micro level but largely neglected to examine the effects of individual user activities on joint activities at the community level. By applying a netnographic research design, which is followed by a content analysis step and logistic regression analysis, we explore to what degree different user activities trigger collaborative innovation inside a community. We find two factors inherent to the initial post of a thread, problem complexity and collaboration intention, which explain the probability of collaborative innovation. The likelihood of joint activities is raised significantly if the contribution of a user ranks high on both dimensions. By quantifying collaborative user innovation, we hope to encourage the inclusion of user activities in future policy considerations. Moreover, understanding the effects of individual user activities at the community level may help companies to understand users of technologies better and to identify opportunities for collaboration.

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Role of community in user innovation generation and diffusion—Focusing on non-brand communities in the mountain climbing market

Cited by 13 publications

References 23 publications

Cyber-mavens and online flow experiences: Evidence from virtual worlds

Cyber-mavens and online flow experiences: Evidence from virtual worlds

The role of functional and symbolic brand associations on brand loyalty

Triggers of Collaborative Innovation in Online User Communities

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