2021
DOI: 10.34293/commerce.v9i2.3744
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Role of E-Market in Marketing of Handloom Products: A Study on Cuttack District of Odisha

Abstract: Introduction: Handloom Industry provides large no. of employment to the rural and semi-rural people of India as well as Odisha. Handloom weavers of Odisha produce various handloom products which have demands in national and international market for their quality and design. The Handloom Industry of Odisha is one of the oldest way to earn bread among the people. It is always remained famous in producing World famous products like “Katki saree”, “Sambalpuri Saree”, various silk sarees, Tassar Saree, Tie-dye, Bom… Show more

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Cited by 4 publications
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“…E-market has a significant role in the marketing of handloom products. (Patra, 2021). Because of the rapid growth in the area of buying and selling, companies now have a better understanding of what drives people to shop online.…”
Section: Introductionmentioning
confidence: 99%
“…E-market has a significant role in the marketing of handloom products. (Patra, 2021). Because of the rapid growth in the area of buying and selling, companies now have a better understanding of what drives people to shop online.…”
Section: Introductionmentioning
confidence: 99%