Role of innovativeness and self-efficacy in tourism m-learning

Abstract

Purpose This study aims to explore the opportunity offered through mobile learning (m-learning) to tourism education in the developing country context. To achieve this aim, the antecedent impact of self-efficacy and the moderator role of innovativeness on the attitude and intention to adopt m-learning have been investigated using the technology acceptance model (TAM). Design/methodology/approach A survey of 176 participants from three prominent tourism education institutes in Dhaka, Bangladesh, has been conducted. Partial least squares-based structural equation modeling (PLS-SEM) has been used to analyze the data. Findings While the findings confirmed the antecedent effect of self-efficacy on the intention to adopt m-learning, the moderating effect of innovativeness was not found to be as significant for the attitude-intention link. Research limitations/implications Data have been collected only from one country and from current tourism students. Future studies on several developing countries with different potential users would bring more in-depth insights. Practical implications Tourism education institutes need to focus on students’ self-efficacy to build a positive attitude and behavioral intention toward m-learning when launching mobile-based education services. Originality/value The study provides theoretical underpinnings enabling tourism educators to better understand tourism students’ behavioral intention to use m-learning, in particular in the developing country context. By applying TAM to tourism education to examine the effects of students’ self-efficacy and innovativeness, a better explanation of the adoption of m-learning in tourism education is provided.

The Relationship Between Work Engagement of Different Generations and Mobile Learning

“…According to Sharples (2000), learning happens all the time and is influenced by both, our environment and the particular situations we are faced with; 2. The Technology Acceptance Model (TAM): TAM research involving mobile learning studies and form an essential reference for scholars in the mobile learning context (Al-Emran, Mezhuyev and Kamaludin, 2018); there are six sub-dimensions of mobile learning (Fatima, Ghandforoush, Khan and Masico, 2017): perceived usefulness, attitude, perceived ease of use, intention for adoption, innovativeness, selfefficacy. TAM determines the indirect effect on the intentions through the operational factors (perceived usefulness and perceived ease of use) of the particular system (Rehman, Anjum, Askri, Kamran and Esichaikul, 2016); attitude is an individual's positive or negative feelings about performing the target behaviour (Davis, 1989); mobile self-efficacy, personal innovativeness and intention for adoption are important variables in the new learning environment involving information technology (Mahat, Ayub and Luan, 2012).…”

“…As generations and differences among generations are becoming an increasingly significant factor of diversity in an organisation, it is important to better understand work engagement and dynamics of teaching methods (for example, mobile learning) in different generational cohorts (Brown and Chalmers, 2003;Fatima, Ghandforoush, Khan and Masico, 2017). So it is important to consider how mobile learning can help increase work engagement of different generations.…”

Apakah Technology Self Efficacy Dan Digital Marketing Tourism Berdampak Pada Pengembangan Desa Wisata

“…Peneliti pariwisata sebelumnya menyatakan bahwa setiap individu berbeda dalam melakukan perilaku mengambil risiko [15] [16] [8]. Self-efficacy adalah faktor penentu dalam mengidentifikasi individu yang bersedia mengambil risiko potensial produk-produk terkait pariwisata [17] [8].…”

“…Peneliti pariwisata sebelumnya menyatakan bahwa setiap individu berbeda dalam melakukan perilaku mengambil risiko [15] [16] [8]. Self-efficacy adalah faktor penentu dalam mengidentifikasi individu yang bersedia mengambil risiko potensial produk-produk terkait pariwisata [17] [8]. Dengan demikian, self-efficacy bertindak sebagai kekuatan positif untuk mengadopsi teknologi berbasis pariwisata dan perhotelan [11] [8].…”

“…Self-efficacy adalah faktor penentu dalam mengidentifikasi individu yang bersedia mengambil risiko potensial produk-produk terkait pariwisata [17] [8]. Dengan demikian, self-efficacy bertindak sebagai kekuatan positif untuk mengadopsi teknologi berbasis pariwisata dan perhotelan [11] [8]. Dengan kata lain, selfefficacy memudahkan individu untuk mengadopsi produk atau layanan pariwisata dan juga memengaruhi individu untuk menjadi sangat positif tentang kegunaan produk / layanan pariwisata baru [8].…”