Rhinovirus (RV), a member of the Picornaviridae family, accounts for many virus-induced asthma exacerbations. RV induces airway cell chemokine expression both in vivo and in vitro. Because of the known interactions of proteases with cellular functions, we hypothesized that RV 3C protease is sufficient for cytokine up-regulation. A cDNA encoding RV16 3C protease was constructed by PCR amplification and transfected into 16HBE14oϪ human bronchial epithelial cells. 3C protease induced expression of both IL-8 and GM-CSF, as well as transcription from both the IL-8 and GM-CSF promoters. 3C expression also induced activator protein 1 and NF-B transcriptional activation. Finally, mutation of IL-8 promoter AP-1 and NF-B promoter sequences significantly reduced 3C-induced responses. Together, these data suggest expression of RV16 3C protease is RVs are the most common upper respiratory pathogens, inducing the majority of common colds worldwide. Viral infections trigger asthma in 80 to 85% of asthma exacerbations in children and 44% in adults (1, 2) RV, a member of the Picornaviridae family of small, positive-stranded RNA viruses, accounts for much of virus-induced asthma exacerbations (1, 2). Cytokines are elaborated in vivo in the nasal mucosa, and most likely also from bronchial epithelium, after RV infection. Neutrophils, eosinophils, and lymphocytes increase in the nasal secretions of RV-infected patients compared with uninfected controls (3, 4).The cytokines IL-8 and GM-CSF have been implicated in the pathogenesis of asthma. IL-8 is a potent activator and chemoattractant of neutrophils (5) and eosinophils (6), and GM-CSF promotes the differentiation and survival of recruited eosinophils (7). Increased levels of IL-8, GM-CSF (8), and ICAM-1 (9), the receptor of 90% of RV serotypes, as well as IL-1 and IL-6, have been found in the nasal secretions of individuals infected with RVs (10 -12). In bronchial mucosal biopsies obtained after experimental infection with RV, Bardin and colleagues (13) noted a significant increase in submucosal lymphocytes and epithelial eosinophils, which, in asthmatics, persisted into convalescence. Although increases in cytokine secretion in the nasal mucosa does not prove increased expression in the epithelium in the lower airways, taken together the above data strongly suggest that cytokine elaboration is increased in the RV-infected lower airway epithelium.RV infection also induces cytokine production and adhesion molecule expression in cell culture. Divergent findings regard-