<p style="text-align: justify;">In the article actualizes the issue of improving the psychological literacy of participants in educational relations. Psychological education and prevention are seen as one of the effective tools in solving this problem. In this context, modern approaches to the implementation of these activities in psychological science and practice are revealed, among which the format of conducting the “Psychology Weeks” in educational organizations is particularly highlighted. The Great Psychological Game is considered as a form of realization of the “Psychology Week”. The article describes the practice of organizing and holding the All-Russian “Psychology Week”, implemented over the past few years on the initiative of the Ministry of Education of the Russian Federation. A comprehensive system of methodological and informational support for the “Psychology Week” is presented. The content and effectiveness of thematic events held within the framework of the “Psychology Week” are analyzed, as well as the coverage of the target audience of educational organizations of the subjects of the Russian Federation.</p>