Role of Researchers in the Ethical Conduct of Research: A Discourse Analysis From Different Stakeholder Perspectives

Gay-Friendly as an Advertising Resource

“…The data collected were analyzed according to thematic analysis, a technique that allows to identify, analyze, interpret, and encode existing and new patterns [20]. Each respondent received a fact sheet detailing the purpose of the investigation, the rights of the participant, and the confidentiality of the information collected [21,22]. To be able to record the interviews, participants were asked for their verbal consent to be recorded in audio [21].…”

“…Each participant was assigned an alphanumeric code (e.g. P01) to present the information and safeguard the identity of the participants [22]. This spot was perceived as positive by many of the participants, as it raises awareness, normalizes, educates, and reinforces certain values (tolerance, empathy, respect).…”

“…For them, the spot is governed by an emotional factor, because it is developed in a family and entertainment environment, as through football it tries to show that there are things that unite them despite the differences and in this way gain recognition and acceptance. Advertising employs strategies (a) to invoke emotions, feelings, and experiences to achieve the success of the advertisement, product, and/or service, and (b) to meet the needs and desires of consumers through the emotive component [1,3,22].…”

Strategies to Grow and Expand a Nonprofit Business

“…I served as the primary collection instrument in data collection. The researcher must possess the ability to develop a trustful relationship with the participants, be aware and sensitive to ethical issues associated with the study, as well as protect the research participants, understand the perspectives of each participant, and respect the individuality of each participant (Cumyn, Ouellet, Côté, Francoeur, & St-Onge, 2018;Karagiozis, 2018) Research (1979) highlighted that researchers gather accurate data as specified in the Belmont Report, and that they must reduce bias throughout the data collection process.…”

Rol del visual-storytelling en la publicidad digital de restobares limeños. Caso: Lanzamiento de Sastrería Martínez

“…Además, de esta base de datos se seleccionará un número indefinido de informantes hasta conseguir la saturación teórica; es decir, alcanzar el punto en el que la información recopilada no aporta datos nuevos al desarrollo de las categorías (Creswell, 2013). Por último, a los informantes que aceptaron ser entrevistados se le asignó una codificación alfanumérica para poder desarrollar la investigación y salvaguardar la confidencialidad de ellos (Cumyn et al, 2019). La recolección de información se realizó mediante entrevistas que contaban con una guía de preguntas semiestructuradas (ver Anexo 2).…”