Role of Social Media in Promoting Education Tourism

Irfan, Asmara; Rasli, Amran; Sami, Abdul; Liaquat, Hira

doi:10.1166/asl.2017.9959

Cited by 29 publications

(19 citation statements)

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“…Further analysis showed that the asynchronous discussion forum con-structs have the highest mean value compared to others. These findings further support the idea of [45] in which meaningful use of the platform and peer-to-peer learning could be promoted by introducing collaborative learning activities utilising the discus-sion forums. It was shown that uploaded resources followed by quizzes are also high.…”

Section: Discussionsupporting

confidence: 72%

Students’ Perceptions of the Use of Asynchronous Discussion Forums, Quizzes, and Uploaded Resources

2019

IJRTE

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This research inspects students’ perceptions of the utilisation of asynchronous discussion forums, quizzes, and uploaded resources in platform CIDOS LMS among polytechnic students. There has been an expansion in the utilisation of LMS in many levels of education in polytechnic institutions. CIDOS LMS has variety tools examples assignments, video, scorm, and tutorial. Purposive sampling was used to choose the research participants for this study. The participants consisted of 60 diploma students from Polytechnic Sultan Ibrahim who are enrolled in a Mathematics course. The Cronbach’s alpha of the instruments is 0.899. The questionnaire was divided into four catego-ries. The categories addressed students’ perceptions of CIDOS LMS tools, namely the discussion forums, quizzes, and the utilisation of uploaded resources. Likert scale rated from strongly disagree to strongly agree. All the data were analysed using IBM Statistical to obtain the percentages, frequencies, means, standard deviations, independent sample t-test, and Pearson correlation. The results of this study show that the practice of CIDOS LMS among engineering students at Polytechnic Sultan Ibrahim is at a high level during the learning process. Further research would explore the educators’ need to figure out the best ways in CIDOS LMS to engage students as the millen-nial generation continues to dominate the workforce.

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Section: Discussionsupporting

confidence: 72%

Students’ Perceptions of the Use of Asynchronous Discussion Forums, Quizzes, and Uploaded Resources

2019

IJRTE

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“…The content marketing works as a relationship building technique through which customers can associate themselves with brands and if the content is strong enough then it leads consumers to purchase decision as well (Odden, 2013). A creative marketing strategy includes a proper content in form of text along with designing structures and the appropriate execution that encourages the probability of the desired outcome on the target market (Irfan et al, 2017;Ashley and Tuten, 2015). Therefore this study will test the hypothesis, H2: Social media content marketing has a significant relationship with the consumer purchase decision.…”

Section: E-wom and Brand Advocatesmentioning

confidence: 99%

Impact of Brand Awareness and Social Media Content Marketing on Consumer Purchase Decision

Ansari

Ansari²,

Ghori³

et al. 2019

J Pub val Ad Ins

117

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The purpose of this study was to examine the impact of brand awareness and social media content marketing on the consumer purchase decision. The data for this research was collected through an online questionnaire. The total number of respondents for this study were 150 (60% females; 40% males). The objective of this research was to investigate the relationship between brand awareness and social media content marketing with the consumer purchase decision. However, results indicate that brand awareness has a weak positive significant relationship with consumer purchase decision whereas, social media content marketing has a moderate positive significant relationship with the consumer purchase decision.

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“…In the last 40 years, we have seen that the way people interact has changed. The emergence of the social media network has had a tremendous impact on business strategies and brings a drastic change in marketing strategies (Irfan et al, 2017). The use of social media technologies is growing, and, in the future, we should expect it to have the same effect on businesses.…”

Section: Introductionmentioning

confidence: 99%

Impact of Social Media Marketing on Consumer’s Purchase Intentions: The Mediating role of Customer Trust

et al. 2020

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Successful marketing and promotion strategies achieve customer development, profitability, and long-term company success. Present markets become more competitive through changing markets, globalization, and innovative technology, which have rapidly changed the business world. Platforms like Facebook, Twitter, and YouTube are pushing marketing companies toward a new direction using social media marketing. Social media has penetrated so deeply into millions of people’s lives worldwide that it has also attracted marketers’ attention. This study will help determine how it influences Pakistani consumers’ purchase intentions. This research used a quantitative method based on primary data. The data was collected from Faisalabad, and the sample size was 250 participants. Among the 250 questionnaires, 190 are useable. The results show that trust and social media influence significantly affect consumers’ purchase intentions. Data analysis reveals that social media marketing has a greater influence than trust in purchase intentions through social networking sites. Therefore, improving websites’ quality enhances customers’ trust. Hence, trust plays an important role in e-commerce by directly influencing the purchasing intentions of customers.

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Role of Social Media in Promoting Education Tourism

Cited by 29 publications

References 0 publications

Students’ Perceptions of the Use of Asynchronous Discussion Forums, Quizzes, and Uploaded Resources

Students’ Perceptions of the Use of Asynchronous Discussion Forums, Quizzes, and Uploaded Resources

Impact of Brand Awareness and Social Media Content Marketing on Consumer Purchase Decision

Impact of Social Media Marketing on Consumer’s Purchase Intentions: The Mediating role of Customer Trust

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