Successful marketing and promotion strategies achieve customer development, profitability, and long-term company success. Present markets become more competitive through changing markets, globalization, and innovative technology, which have rapidly changed the business world. Platforms like Facebook, Twitter, and YouTube are pushing marketing companies toward a new direction using social media marketing. Social media has penetrated so deeply into millions of people’s lives worldwide that it has also attracted marketers’ attention. This study will help determine how it influences Pakistani consumers’ purchase intentions. This research used a quantitative method based on primary data. The data was collected from Faisalabad, and the sample size was 250 participants. Among the 250 questionnaires, 190 are useable. The results show that trust and social media influence significantly affect consumers’ purchase intentions. Data analysis reveals that social media marketing has a greater influence than trust in purchase intentions through social networking sites. Therefore, improving websites’ quality enhances customers’ trust. Hence, trust plays an important role in e-commerce by directly influencing the purchasing intentions of customers.

PurposeIn today's global economy, developing supply chain agility (SCA) and lean practices (LP) as resource-based view and dynamic capabilities are essential for firms to sustain their competitive advantage (CA) and enhance their operational performance (OP). The purpose of this paper is to develop and empirically test a framework to investigate how CA is achieved through SCA and LP and how these, in turn, can enhance a firm's OP.Design/methodology/approachFor data collection, the authors adopted the survey method using self-administered questionnaires. Two-source survey data were collected in two rounds (separated by a two-month lag time) from supply chain managers, operational managers and general managers. The purpose of collecting data in two rounds was to reduce common-method bias. Likert scale (1–5) was used in the questionnaire. Smart PLS 3 and SPSS 23 were used for the data analysis purpose.FindingsSCA was found to directly and positively affect OP. LP also positively affected OP. In addition, CA fully mediated the relationship between SCA, LP and OP.Practical implicationsThis study encourages the managers of manufacturing firms to adapt LP and their supply chains (SCs) to become agile and leverage the advantages of their implementation to improve their OP and succeed in the market.Originality/valueThis study is one of the first to investigate the effect of SCA and LP on OP. Furthermore, the first study examines CA's mediating impact on the relationship between SCA, LP and OP.

The basic purpose of this research work is to check the impact of lean practices (LP) and supply chain management practices (SCMP) on firm performance (FP)”. The mediating effect of competitive advantage (CA) in SCMP, LP, and firm performance relationship also measured. Data was collected from the manufacturing industries of Pakistan. The sample size for the data collection is 204 from the different manufacturing sectors of Pakistan. This research used a quantitative method consisting of primary data. The simple random sampling technique is used for data collection. A theoretical model was developed to check the impact of LP and SCMP on FP. Also, check the mediating role of competitive advantage. For the data analysis purpose, Smart-PLS and SPSS software is used. The results of this paperwork show that there is a significantly positive relationship between LP, SCMP and firm performance. It is also concluded from the research work that when organizations use the SCMP and LP, they can enhance the organization's FP. This is the first study to check the effect of LP and SCMP on firm performance by the mediating effect of competitive advantage.

Now a days managing human resource (HR) effectively is the priority of the organizations. The relationship between of human resource management (HRM) practices and employee retention is investigated in this study. This study also scrutinized the perceived supervisor support’s (PSS) moderating effect between HRM practices and employee retention. The data was collected from employees of textile industry using questionnaire. Results show significant relationship between HRM practices and employee retention. Except employee empowerment, PSS is also moderating between HRM practices and employee retention. Organizations should implement these Human Resource Practices to keep employees motivated and positive towards work, this will decrease employee turnover and increase retention of skilled and motivated employees in an organization.