Organic coatings are functional materials, working substances. They are used in a wide variety of applications for a great number of reasons. Many of the functions that coatings provide meet essential societal needs. Their advancement has been and will continue to be important to the advancement of technology and society. Holism is the concept that whole entities have an existence other than the mere sum of their parts and that a broader perspective will yield better understanding and results. A coating is not just a polymer or pigments; a coating system is not just a primer and topcoat acting independently; an end product (i.e., the product to be coated) would not be as valuable without a properly functioning coating system. A coating is a complex material that is often a component of a coating system, which inturn provides added value to a final product. Coatings technology spans a wide spectrum, from the complex interactions and effects of individual paint ingredients, to the design of coating systems to perform specific functions, to the design and manufacture of end products. The focus of this paper is to suggest a holistic perspective of coatings technology, to illustrate that diversity of knowledge, thought, and approach in designing these coatings, coating systems, and final products will yield better science, better coatings and better final products.