Roles of Cloud Computing and Internet of Things in Marketing Management: A Critical Review and Future Trends

A Review of the Use of Machine Learning and Artificial Intelligence in Various Sectors

“…In [6] Jayadeva et al, review the roles of cloud computing and the Internet of Things (IoT) in marketing management and discuss future trends in these areas. They argue that these technologies can be used to analyze data on various aspects of marketing management, such as customer behavior, market trends, and advertising effectiveness, and use this information to optimize the operation of these systems.…”

“…Furthermore, Jayadeva et al, [6] the efficiency of marketing management by enabling the analysis and interpretation of large datasets in real time. By analyzing data on market trends and advertising effectiveness, organizations can optimize their marketing efforts and improve their performance.…”

“…They argue that these technologies can analyze data on various aspects of marketing management, such as customer behavior, market trends, and advertising effectiveness, and use this information to optimize the operation of these ine learning algorithms can identify patterns and trends that may be missed by traditional methods of analysis, and use this information to for cloud computing and the IoT to enhance the efficiency of marketing management by enabling the analysis and interpretation of large datasets in . By analyzing data on market trends and advertising effectiveness, organizations can optimize et al, [6] present a mathematical model of consumer behavior on social media platforms. The model is based on the This equation illustrates that consumer engagement is a function of various factors, such demographics, interests, online behavior, and social influences.…”