Room with a view: how hedonic and utilitarian choice options of online travel agencies affect consumers’ booking intentions

Scholl-Grissemann, Ursula; Schnurr, Benedikt

doi:10.1108/ijcthr-06-2016-0062

Cited by 21 publications

(13 citation statements)

References 62 publications

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“…In the context of online travel agencies, researchers have stated that the virtual presentation of hedonic hotel features (e.g. a spa or wellness centre) increases the perceived enjoyment of the user during the information process and leads to a higher booking intention (Scholl-Grissemann and Schnurr, 2016). Due to the realistic representation of the travel accommodation with SBVRs and the natural navigation in the hotel, the user has the impression of actually being at a holiday destination.…”

Section: Hedonic and Utilitarian Dimension Of The Booking Intentionmentioning

confidence: 99%

Presenting hotels in virtual reality: does it influence the booking intention?

Israel¹,

Zerres²,

Tscheulin³

2019

JHTT

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Purpose The purpose of this study is to investigate the effects of telepresence while using a smartphone-based virtual reality system (SBVR) to explore a hotel virtually and to determine the influence of this immersive experience on the booking intention of the potential customer. Design/methodology/approach Within the scope of this study, a conceptual research model was developed which covered utilitarian and hedonic aspects of the user experience of SBVRs and showed their relevance for the booking intention. A virtual reality application was programmed especially for the study, in which the test persons were able to virtually explore a hotel complex. A total of 569 people participated in the study. A questionnaire was used for the data collection. The structural equation modelling and hypothesis verification were carried out using the partial least squares method. Findings The immersive feeling of telepresence increases the perceived enjoyment and usefulness of the potential customer. In addition, the user's curiosity is aroused by the telepresence, which also significantly increases the perceived enjoyment as well as the perceived usefulness. The hedonic and utilitarian value of the virtual hotel experience increases the probability that the customer will book the travel accommodation. Research limitations/implications The virtual reality application developed for the study is based on static panoramic images and does not contain audio-visual elements (e.g. sound, video, animation). Audio-visual elements might increase the degree of immersion and could therefore be investigated in future research. Practical implications The results of the study show that the SBVR is a suitable marketing tool to present hotels in an informative and entertaining way, and can thereby increase sales and profits. Originality/value For the first time, this study investigates the potential of SBVRs for the virtual product presentation of hotels and provides empirical evidence that the availability of this innovative form of presentation leads to a higher booking intention.

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Section: Hedonic and Utilitarian Dimension Of The Booking Intentionmentioning

confidence: 99%

Presenting hotels in virtual reality: does it influence the booking intention?

Israel¹,

Zerres²,

Tscheulin³

2019

JHTT

View full text Add to dashboard Cite

show abstract

“…In 2015, global online travel sales totaled US$533.52bn (Statista, 2016). Dozens of online booking platforms allow customers to mix and match flights, hotels and rental cars tailored to their ideal holiday experience (Scholl- Grissemann and Schnurr, 2016). In tourism industry, the domestic and foreign tourists mostly use mobile apps to perform various tasks such as flight booking, railways and bus tickets reservation, finding, selecting and booking accommodation in hotels (Verma, 2015), etc.…”

Section: Introductionmentioning

confidence: 99%

Customer co-creation and adoption intention towards newly developed services: an empirical study

Sarmah

Rahman

Kamboj

2017

IJCTHR

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Purpose The purpose of this paper is to develop a conceptual framework to empirically examine and explain the antecedent factors of consumers’ adoption intention toward co-creatively developed new travel services using smart phone apps. The antecedents include consumer innovativeness, trust, degree of co-creation that results in positive adoption intention. In this study, tourists’ degree of co-creation acts as a mediator between trust and adoption intention. Design/methodology/approach Data were collected through online surveys from tourists that resulted into a total of 152 valid responses. An analysis of data was done by applying the confirmatory factor analysis along with structural equation modeling. Findings The findings of this study indicate that both consumer innovativeness and trust significantly affect adoption intention directly and indirectly via degree of co-creation among tourists and e-travel service providers. Degree of co-creation acts as a mediator between the above-mentioned relationships. Research limitations/implications Use of smart phone apps by tourists’ and e-travel companies to co-create new services and tourists’ adoption intention have been examined in context of co-created service innovation that limits the generalizability of the results to other industries. A few other limitations are also discussed. Practical implications The findings of this study guides the policy planners and e-travel company managers toward application of mobile technology in consumer co-creation in context of service innovation. Originality/value Tourists’ trust in the e-travel companies and their innovativeness were found to influence their degree of co-creation, which are instrumental in developing adoption intention toward co-creative new service innovation using smart phone apps in India. This is a significant addition to the existing literature, as studies on co-creation activities aiming to co-develop new services by tourists and e-travel companies in India are scant in number. In addition to this, the newly developed conceptual model also highlights the role of degree of co-creation as a mediator between two antecedents (trust and innovativeness) and outcome (tourists’ adoption intention), which are considered as new additions to the co-creative service innovation literature.

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“…The process of enjoyment is embedded in the flow theory Csikszentmihalyi (1997), in which people become highly involved in the actual activity on the website (Scholl-Grissemann & Schnurr, 2016). Hedonic features help the user make the process fun and enjoyable while performing the task (Ha & Stoel, 2009).…”

Section: Hedonic Featuresmentioning

confidence: 99%

Does gamification work in a serious context? The influence of gamification, utilitarian, and hedonic features in the community-based crowdfunding platform

Anim

Omar

2021

GEOGRAFIA

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Crowdfunding can provide financial aid to the underserved in a fast and safe manner. With the diffusion of technology, more people have relied on online crowdfunding platforms to fund their projects. However, researchers have found that contributors' willingness to support the projects on crowdfunding platforms financially has been on the decline. This study aimed to investigate the ability of crowdfunding platform features to influence the intentions of potential contributors to donate on the platform. This research proposed three variables based on economic utility theory, flow theory, and persuasive theory: utilitarian features; hedonic features; and gamification features. Due to the nascent stage of the crowdfunding environment in Malaysia, this study managed to collect 176 valid responses through virtual snowball sampling method. SPSS was employed to test the three hypotheses. The empirical findings reveal that utilitarian features were the most crucial factor in driving contributors' intention to participate in a crowdfunding project. Hedonic and gamification features, on the other hand, do not directly influence contributors' behavior. Theoretically, this study enriches the literature on human-computer interaction by examining the role of the crowdfunding platform to attract potential contributors and enhances the understanding of the implementation of gamification in the crowdfunding platform. Finally, this research suggests that future studies should conduct research that specifically involves advanced game-like settings to investigate the real potential of gamification in crowdfunding activities.

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Room with a view: how hedonic and utilitarian choice options of online travel agencies affect consumers’ booking intentions

Cited by 21 publications

References 62 publications

Presenting hotels in virtual reality: does it influence the booking intention?

Presenting hotels in virtual reality: does it influence the booking intention?

Customer co-creation and adoption intention towards newly developed services: an empirical study

Does gamification work in a serious context? The influence of gamification, utilitarian, and hedonic features in the community-based crowdfunding platform

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